Disney History
In what year was The Walt Disney Company founded?
1923
In which industry does Disney operate?
The entertainment and media industry
Name one revenue stream of Disney.
Box office revenue / streaming subscriptions / theme park tickets / merchandising / licensing.
What type of storytelling does Disney use?
Emotional storytelling.
Mention one negative impact of COVID-19 on Disney.
Temporary closure of theme parks.
Who founded the company?
The Walt Disney Company was founded by Walt Disney and Roy O. Disney
Name one direct competitor of Disney
Netflix, Warner Bros, Discovery or Universal Pictures
What type of business model does Disney+ use?
Subscription model.
What are Disney park employees called?
“Cast Members.”
Mention one positive impact of COVID-19 on Disney.
Massive growth of Disney+ subscribers.
What was Disney’s first animated feature film and in what year was it released?
Snow White and the Seven Dwarfs in 1937.
What is one main difference between Netflix and Disney?
Netflix operates as a pure streaming business model and does not own theme parks or major character-based franchises like Marvel or Star Wars
Mention one key resource of Disney.
Strong intellectual property and global brand reputation.
What strategy does Disney use to expand characters across multiple platforms?
Franchise strategy.
Mention one weakness of Disney.
High production and operational costs.
Which character debuted in 1928 in Steamboat Willie?
Mickey Mouse
Mention one key characteristic of the entertainment industry.
High production and investment costs, strong intellectual property value or rapid digital transformation.
What value proposition does Disney offer?
High-quality family entertainment with emotional storytelling and immersive experiences.
What type of experience does Disney aim to create in its parks?
Immersive and magical experiences.
Mention one future opportunity for Disney.
Expansion into emerging markets or technological innovation
What streaming service did Disney launch in 2019?
Disney+
Which competitor owns DC Comics and HBO?
Warner Bros. Discovery.
What strategy does Disney use to connect movies, parks, and merchandise?
Franchise strategy and cross-promotion.
What was a key strategy during the launch of Disney+?
Strong digital marketing campaigns and global online promotion.
According to the conclusion, what is Disney’s main competitive advantage?
Powerful storytelling, strong franchises, and emotional brand connection.