General Facts
When was the first Disneyland opened?
1955
What is Disneyland's competitive advantage in China?
By adapting to Chinese Culture
What was the movie that created political tension between China and US?
Kundun
What countries are the Geopolitical Feud between?
US and China
What would Disneyland do for Australia's economy?
- create thousands of jobs in hospitality, operations, construction and entertainment;
- generate significant economic benefits for Australia by driving retail, tourism and service sector growth
How many theme parks do Disney own?
12
How many visitors does Disneyland Shanghai have in its first year?
Disneyland Shanghai had over 11 million visitors in its first year.
Did Disneyland Shanghai achieve its inital projected number of attendees in the first year?
No, Shanghai Disneyland failed to achieve the initially projected number of attendees.
How many people live within a short distance from Disneyland Shanghai?
330 million people
What landmarks in Australia could inspire Disneyland in Australia's rides or parks?
Uluru, The Great Barrier Reef, Opera House, Harbour Bridge etc
Where was the first Disneyland?
California, US
What is one of Disney's main strategic framework?
Integration-responsiveness framework
How did Shanghai Disneyland attract more customers in the first year?
A price adjustment within China's economy was significant and made more people visit the park.
Provide one example of how will/ does Disneyland prosper in China?
- Market Potential
- Adaptability and Future Growth
- Post-COVID Opportunities
Provide one reason of how Australians would react to a Disneyland?
It is projected that it would be a good response becasue of our large Disney fan base in Australia.
More people would visit so they don't have to travel internationally.
Be an industry leaders for an underserved market.
What is Disneyland California's tagline?
"The Happiest Place on Earth"
How did Disneyland adapt to China?
Disneyland kept Disney's identity by remaining loyal to classic elements including characters but emphasised the cultural adaptation for the Chinese market, by integrating local elements such as culture, traditions, and preferences.
What was the percentage that Disneyland Shanghai boosted localised attractions in China?
80%
What was the turning point for Disney when it wanted to go into China?
The turning point for Disney came when it resorted to a joint venture for Shanghai Disneyland, in which it gave up its majority ownership to the Shanghai Shendi Group. The move was an important partnership to gain government approval and showed Disney knew it operates under state control in China, so they involved the local partners in management.
What would Disneyland need to change in Australia?
Park design, food, merchandise, themed parks, parades, marketing Strategy
Name all the countries that have a Disneyland
United States of America, Tokyo, Hong Kong, Paris and Shanghai
What is Disneyland Shanghai's Tagline?
"Authentically Disney, Distinctly Chinese"
Covid-19
Provide one example of how our team would respond to the US and China's feud?
- Acknowledge and avoid any political tensions
- Promote Neutrality and Shared Experiences
- Enhance Local Engagement
- Avoid Escalation and Remain Professional
What is something that you would change for Disneyland Australia?
Can't wait to hear your answer!