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This is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.
What is Quality Score?
This platform allows advertisers to serve video and display ads to over two million websites
What is the Google Display Network?
This type of YouTube report shows estimated earnings and ad performance
What is an earnings report?
These types of advertising serves ads to people who are on websites and/or browsing YouTube, and match your audience targeting criteria
What are Display and Video advertising?
Display and Video advertising work best at this part of the buyers journey
What is Awareness?
You don't use symbols when expressing this match type.
What is a broad match?
These types of ads automatically adjust their size, appearance, and format to fit available ad spaces. They can also transform into text or image ads!
What are responsive ads?
TubeMogul and Videology are examples of this type of video platform
What is a programmatic video platform?
These are 2 re-targeting platforms that target consumers who have previously visited your website.
What are Criteo and Adroll?
These kind of buys are usually bought through a media house and done on a CPM basis.
What is a Premium Network buy?
In order to measure conversions for your Google Ads, you would enter a piece of code in these two pages
What are the thank you page and the purchase complete page?
This type of ad delivery shows your ad as quickly as possible; you might use this option if it's more important that your ads be shown earlier in the day.
What is accelerated delivery?
These are the two types of buying mechanisms available on YouTube
What are premium buys and auction buys?
This is a YouTube auction buy where the advertiser pays when the consumer chooses to engage depending on whatever bidding is chosen by the former.
What is TrueView?
This type of YouTube premium buy provides guaranteed delivery of a certain volume of video impressions against a broad targeting audience segment
What is reserved buy?
These match types are denoted by square brackets and quotation marks respectively.
What are exact match and phrase match?
Besides using a clear CTA, using concise messaging and previewing your ad in a variety of ad placements, this is the last consideration you should have for a responsive ad
What is considering how the ad will appear across all formats?
This clickable thumbnail accompanies your TrueView in-stream ad
What is a companion banner?
This type of delivery option limits the exposure one person has with your ad
What is frequency capping?
This type of ad has interactive elements, animations or aspects that change depending on who is interacting with the ad and how they are doing so
What are rich media ads?
Site links fall under this advertising tool
What are ad extensions?
These are the 5 types of ad formats you can run on the GDN
What are text ads, responsive ads, image ads, rich media ads and video ads?
This customizable creative runs on the top of the YouTube homepage for 24 hours in your chosen market and is kinda like a homepage takeover on a publishing website. It's bought on a fixed price and is usually very expensive.
What is a masthead?
These are the two forms of targeting for Display and Video
What are contextual and audience?
728x90 is the size of what ad format?
What is a leaderboard?