Definitions
A coordinated system of marketing intermediaries that collaborates to efficiently move and store goods along their journey from producers to consumers.
What is a distribution channel?
An organization that sells to ultimate consumers
What is a retailer?
The process of selling goods and services directly to ultimate consumers via the internet, typically through digital storefronts or e-commerce platforms.
What is online retailing?
An organization that puts many small shipments together to create a cost-effective single large shipment to the destination.
What is a freight forwarder?
Involves bringing raw materials, packaging, other goods and services, and information from suppliers to producers.
What is inbound logistics?
Organizations that operate between the producer and the consumer in a supply chain, facilitating the distribution and delivery of goods.
What are marketing intermediaries?
A marketing intermediary that sells to other organizations
What is a wholesaler?
Commerce that leverages social media platforms and other online tools designed for social interaction to promote, sell, and facilitate the purchase of goods and services.
What is social commerce?
Multiple modes of transportation to complete a single long-distance movement of freight.
What is intermodal shipping?
Involves managing the flow of finished products and information to business buyers and consumers.
What is outbound logistics?
The ability of a good or service to satisfy customers’ needs
What is utility?
What are marketing intermediaries who bring buyers and sellers together but do not take title to the goods
What are agents and brokers?
The sales of goods and services by telephone.
What is telemarketing?
Railroads, trucks, pipelines, ships, and airplanes.
What are the main modes of transportation?
The entity that is a member of the supply chain but not the distribution channel
What is a supplier?
An integrated network of organizations, activities, resources, and technologies involved in the creation, production, and delivery of a good or service, spanning from the sourcing of raw materials to the consumption by the end user.
What is a supply chain?
The marketing of products to customers through face-to-face sales presentations at home or in the workplace.
What is direct selling?
Temporary retail outlets that operate for a limited time in small or unconventional spaces, often used to create buzz, test new markets, or sell seasonal products.
What are pop-up shops (retailers)?
Small tags used to monitor and track the movement and status of goods in the supply chain.
What is radio frequency identification (RFID) tags?
The process of physically moving goods from one location to another to reach customers or distribution points.
What is transportation?
All activities involved in the efficient transfer of goods, materials, and information across the supply chain, including the movement of raw materials to producers and finished products to consumers or business buyers, ensuring the right product reaches the right place at the right time.
What is logistics?
The use of the direct selling, telephone, internet, and social media to introduce products to customers, who then can purchase them via salespersons visiting homes, mail, telephone, or the Internet.
What is direct marketing?
Where the channel of distribution ends.
What is the ultimate consumer?
What is reverse logistics?
Puts products into as many retail outlets as possible.
What is intensive distribution?