Give an example of one the top 5 largest consortia
Supranational, Logis de France, Leading hotels of the world, Golden Tulip, Utell
100
Conflict between different levels of the same channel is called
Vertical Conflict
100
Fees and royalties are required from what type of business?
Franchise
100
What is an OTA
Online Travel Agency
200
____ is a group of hospitality organizations that are allied for the mutual benefit of the members
Consortia
200
What is a channel conflict?
Disagreements over goals and roles of channel members
200
Economic ______ must be evaluated when selecting channel
Feasability
200
What is a VMS?
Vertical Marketing System
300
The Thompson Okanagan region tourism has a consortia to promote their area called ________
TOTA
300
Give an example of channel member’s basic roles.
Understand and accept their roles, coordinate their goals and activities, and cooperate to attain overall channel goals.
300
_________marketing systems set up two or more marketing channels to reach one or more customer segments
Multi Channel Marketing systems
300
___________ allow two or more companies to benefit from eachothers strengths
Alliances
400
The largest restaurant distribution system that services over 20,000 businesses is called________
Open Table
400
complex behavioral systems in which people and companies interact to accomplish goals are known as -________
Distribution channels
400
A concierge is suited for all of the following EXCEPT…. Solving customers problems, Navigating the city, getting deals/tickets to events, being a chauffeur.
They are not your chauffeur
400
Two or more organizations that join to follow a new marketing opportunity is known as a _________