Sell to other resellers (retailers) rather than to indivdual consumers
What is Merchant wholesalers
100
Strategy that uses the maximum possible number of retailers and is most appropriate for low-involvement, frequently purchased convenience goods such as candy and soft drinks.
What is Intensive distribution
100
The simplest way to enter a foreign market because it involves the least commitment and risk
What is Exporting
100
When a manufactuer of industrial goods uses wholesalers to sell small amounts and its own salesforce to handle large accounts
What is Dual distribution
200
Manufacturers and brokers that also sell to other resellers.
What is Agent middlemen
200
This strategy relies on only one retailer or dealer in a given geographic territory.
What is Exclusive Distribution
200
Grants the right to use the company's name, trademarks, and technology.
What is Franchising
200
The most important objective for any distribution channel.
What is Product availabilty
300
Sell goods/ services directly to consumers for personal/non business use.
What is Retailers
300
How long it takes to gain physical possession of the product at the location where it is to be used or consumed.
What is Product Acquisition
300
Investment entry strategy involves setting up a production facility in a foreign country.
What is sole ownership
300
The use of local media, in-store displays and special promotional events.
What is Promotional Effort
400
Specialize in one or more marketing functions, work on a fee-for service basis to help clients perform more efficently
What is Facilitating Agencies
400
New data collection, Communication, materials handling, transportation technologies are enabling firms to increase customer service levels and create this.
What is Supply chain management
400
Involve a joint ownership arrangement to produce and/or market goods in a foreign country .
What is Joint Ventures
400
Usually represent only one manufactuer and are responsible for the full range of marketing activites needed by that producer.
What is Sales agents
500
International middlemen that may lack knowledge of a foreign market.
What is Domestic middlemen
500
This is a compromise between the other two extremes since it uses more than one but fewer than all available retailers in a geographic area, appropriate for shopping goods.
What is Selective Distribution
500
Products being sold are used to produce other goods.
What is Buyback arrangement
500
Store that usually concentrate on fast moving items such as food, health and beauty aids, basic clothing items and housewares.