Distribution Strategies
This type of distribution strategy aims to provide market saturation by selling through as many outlets as possible
What is Intensive Distribution?
This marketing channel involves selling products directly to consumers without the use of intermediaries.
What is Direct Marketing?
This type of tariff is a fixed fee applied per unit of an imported good, rather than being a percentage of its value.
What is a Specific Tariff?
This is another term used to describe the 4 P's of marketing.
What is the marketing mix?
Products like luxury cars and high-end watches typically use this distribution strategy where they are sold through a single or limited number of retailers.
What is Exclusive Distribution?
Wholesalers and retailers are examples of these types of entities that act as intermediaries between manufacturers and consumers in an indirect marketing channel.
What are intermediaries?
Tariffs are often used to protect local businesses from foreign competition by making these goods which come from another country more expensive.
What are Imported Goods?
What is primary research?
This term describes the process of planning and executing the efficient transportation and storage of goods.
What is Logistics?
This type of marketing channel offers the benefit of access to established distribution networks, allowing companies to reach more customers without having to build their own infrastructure.
What is Indirect Marketing?
This type of tariff charges a percentage of the value of goods rather than a fixed fee per unit.
This marketing term refers to a specific group of consumers that a company pursues with its products and marketing efforts.
What is a target market?
This distribution strategy, often used for items like electronics and designer clothing, involves a limited number of carefully chosen outlets to maintain brand image.
What is Selective Distribution?
This type of marketing channel allows manufacturers to have full control over their marketing message, customer experience, and direct feedback.
What is Direct Marketing?
Donald Trump recently threatened tariffs on Canada and Mexico. This was the main purpose of him threatening these tariffs.
What is promoting a political agenda (tightening the border)?
Understanding customers' wants and needs and providing a product/service that meets those needs is known as this term.
What is the marketing concept?
The key disadvantage of this distribution strategy is that it may lead to a risk of brand dilution due to overexposure.
What is Intensive Distribution?
Companies face higher _____ costs when using direct channels due to the need to pay for their own retail outlets with example costs of rent, salaries, and utilities.
This type of tariff includes both a percentage of the value of goods and a fixed fee per unit of the imported goods.
What is a Compound Tariff?
Mr. Huber worked for 10 years in this business function prior to becoming a teacher.
What is Human Resources?