Diff'rent(iator)
A cohesive, comprehensive view of the healthcare ecosystem
What is Context?
This dynamic leader is now heading up our Diversified SDR, SE, AE org?
Who is Marissa Peoples
Knowing which organizations may soon need a product or service.
What is Navigate a constantly changing landscape
Focusing on a common challenge or issue that resonates universally.
What is "Aligning on a universal problem"?
This term is used to describe a company's perfect customer
What is an Ideal Customer Profile or ICP
During which decade did the sitcom Diff’rent Strokes debut?
What is the 1970s
This is the number herbs and spices used in Col. Sanders' Kentucky Fried Chicken.
What is 11?
The Original Borne Identity Movie was released in which year?
What is 2002?
This action aims to shift our focus from mere "contacts" to addressing the specific issues or challenges we resolve for them.
What is "elevate ourselves above 'contacts' to the problems we solve for them"?
In 2012, Snoop Dogg rewrote and re-recorded his hit single "Drop it Like it's hot" under the new title "Pocket Like It's Hot" for which US microwavable snack brand?
What is Hot Pockets?
Quickly identify the decision makers you need to engage
What is People?
Guest stars who saved Ushers 2024 Super Bowl performance.
Who are Usher, Alicia Keys, Jermaine Dupri, H.E.R, Lil Jon, Ludacris, will.i.am, Reba McEntire, Daniel Durant, Post Malone, Anjel Piñero, Andra Day, Shaheem Sanchez -Will accept "Who is all of them?"
To carve out the subsegments to target.
What is Size TAM and segment your markets?
This strategy involves grounding the discussion in our areas of expertise and advantages.
What is "How do we anchor the conversation in our strengths"?
These strategies can be employed to target specific markets in the healthcare industry.
What are methods like segmenting by geography, facility type, and service area to carve out subsegments within the total addressable market?
Integrate our data with your existing workflows and systems
What is Access
This SDR recently won SDR of the year.
Who is Samantha Pender?
To understand the relationships between providers and organizations
What is Design and evolve go to market strategy ?
He dropped this verse in the 1996 hip hop classic "No Diggity". "It's going down, fade to Blackstreet. The homies got at me, collab' creations bump like acne"
Who is Dr. Dre
Name one purpose of the Diversified Value Prop
What is Establishing unified and consistent messaging across the team to effectively sell to different groups as a diversified organization.
>Elevating communications with prospects and customers by focusing on business priorities rather than product features.
>Identifying solutions to common pain points and challenges faced by prospects in the diversified market, with input and insights from team members encouraged
AI-driven proprietary analytics provide automated intelligence
What is Analytics?
These are the three new account tiers.
Major
Strategic
Growth
To find organizations that match my ideal client profile?
What is Target and prioritize Ideal Client Profiles (ICPs)?
A narrative crafted to empower the buyer to convey it to their stakeholders.
What is "a story your buyer can tell to their stakeholders"?
These are some key business priorities to discuss with prospects regarding sales strategies.
What are navigating a changing landscape, segmenting markets, evolving go-to-market strategies, identifying key stakeholders, and targeting ideal customer profiles?