Does this guy have any shirts that aren't plaid?
The measurable data generated by website visitors.
What are Web Analytics?
The digital strategy that puts your business in front of customers at the exact time they are looking for your product or service.
What is Search?
This search strategy is termed "organic".
What is SEO?
1. A compelling headline, 2. concise copy, 3. a clear call to action, and 4. Personalization
What are Elements of an Effective Email?
Spain
Where did Mr. Neville visit during spring break?
The digital strategy where the greatest marketing budgets are spent.
What is search?
The #1 social media site worldwide.
What is Facebook?
Text and imagery to explain something related to a brand or product.
What are Infographics?
Serving display ads to targeted audiences when the targeted audience is at specific locations.
What is Geofencing?
A roster of cash-free activities, such as podcasts and infographics, that usually lead to better SEO scores.
What is Content Marketing?
A type of search ad that shows an image of the product and the associated retailer?
What is a Shopping Ad?
The best place to hide a body.
Where is the Second Page of Google?
Search strategy where you pay to be placed at or near the top of search results.
What is SEM?
This device platform (type of device) accounts for well over half the web traffic worldwide.
What is Mobile?
Advertisements or products that are found right next to a cash register
What are POS (Point of Sale) ads or products
The term that defines the percentage of website visitors who leave a site after viewing just one page.
What is a Bounce Rate?
What is a Welcome Email?
Bid amount multiplied by quality (relevance) score equals....
What is ad rank?
Netflix, Hulu, and Amazon Prime are examples of what type of digital streaming
What are Internet Connected Devices or SVODs
The effective element of an email that advises using a recipient's exact name in a marketing email.
What is personalization?
An invitation or request posed to the target audience, designed to provoke an immediate response.
What is a Call to Action?
Maintaining metatags, blog content, and social media links are all parts of this search strategy.
What is SEO?
When every additional choice you give increases the time it takes for a person to make a decision.
What is Hick's Law?
When the last ad/ site clicked before a sale receives all the credit for the sale.
What is Last Click Attribution?
An email sent to a customer after they pick out items to buy but choose not to purchase on a website.
What are Abandoned Cart Emails?