Does any senior even care at this point?
The abbreviation for Cost per Thousand
What is CPM?
A social media presence can boost traffic and search engine ratings....true or false
What is true?
A mix of some traditional advertising with digital advertising tends to be a good thing. True or false
What is true?
The most popular social media platform in the world
What is facebook?
480 Otis won in 2021, and 747 won this in 2022.
Who won Fat Bear Week?
This percent of all advertising is digital.
What is 60-70%
This social media platform has reacted the most to the rise of Tik Tok
What is Instagram?
When an impression is turned into some sort of action, such as purchases
What is a conversion?
UGC stands for this.
What is User Generated Content?
The most overused term used when analyzing social media
What is engagement?
The efficiency metric that allows a marketer to compare media platforms to eachother
What is CPM? (Will accept Cost per Engagement or Cost per Click)
Broadcast TV commercials and Newspaper ads are examples of one-to-_______ marketing
What is many?
The number of times that eyeballs see the post/ ad. Viewers/ followers may be counted more than once.
What are impressions?
By 2020, Kylie Jenner earned at least this dollar amount per social post as an influencer.
What is $1,200,000
Messages tailored to individual consumers is known as one-to-_____ marketing
What is one?
Social Media and search campaigns are examples of what type of marketing?
What is inbound? (or personalized) (one one-to-one)
According to the Bloomberg News video we watched, the next trend when shopping online will be shopping on
What is social media?
This percent of marketing executives include social media in their plans
What is 90%?
One-to-one marketing is also known as
What is personalized or inbound marketing?
This social media site increasingly features pre-rolls that run before consumer content.
What is YouTube?
The two types of posts an advertiser can push out onto social media
What is organic and paid/boosted?
By 2022, over 55% of social media posts will feature this creative adtype.
What is video?
The ability to persuade others by being authentic and trustworthy to an accessible audience is a trait of a successful _________
What is an influencer?
Multiple portals, cost effectiveness, and ease of use are all benefits of
What is social media?
Rotating your social media messages evenly between 1. customer engagement posts, 2. hard sell messages, and 3. general industry info posts is known as ______________
What is the Rule of Three/ the Rule of Thirds?