agencies,means,or instruments used to convey advertising messages to the public
What is Media
100
headline, copy, illustration, signature
What are the four key element of Print Advertisement.
100
Two main types of advertising
What are Promotional and Institutional
100
Cost per thousand
What does CPM stand for?
100
Sketch that shows the general arrangement and appearance of a finished ad.
What is Ad layout
200
Uses either e-mail or the World Wide Web
What is Online advertising
200
form of images, stock drawings, and photographs
What is Clip art
200
Local,regional, and national businesses use outdoor signs
What is Outdoor advertising
200
Impression
What is a single exposure to an advertising message called?
200
Exactly how an ad will appear in print
What is shown on an advertising proof?
300
Based on circulation and production techniques
What is Magazine rates
300
Headline
What is the phrase or sentence that attracts the readers attention to a particular product or service?
300
Transit advertising
What can be found on public transportation?
300
Classified ads that are grouped, or classified, into specific categories, such as help wanted, real estate, personals, or auto sales
What is Newspaper rates
300
A complete set of letters in a specfic size and typeface
What is a font?
400
Selling message of a written advertisement
What is Copy
400
Signature
What is logotype of a distinctive identification symbol for a business
400
Television and radio advertising
What is Broadcast media
400
Considers not only the cost for developing and placing or airing advertising but also the cost of staffing the department or campaign
What is Promotional budget
400
Times Roman and Palatino
What are serif fonts?
500
Look and appearance (design) of the type
What is Typeface
500
1. Identify the traget audience
2. Determine objectives
3. Establish the budget
4. Develope the message
5. Select the media.
6. Evaluate the campaign.
What are the steps in planning an integrated advertising campaign.
500
1. Can the medium present the product and the appropriate business image?
2. Can the desired customers be targeted with the medium?
3. Will the medium get the desired response rate?
What are three questions for Media planning?
500
Frequency discounts
What are offered to adverstisers who run the same ad several times during the year?
500
The typefaces and type sizes should be easy to read and help to emphasize the message