Formatting
Important Info
Components

100

This is the maximum number of lines that can be in a press release.

What is 30 lines?

100

This is the most used instrument of public relations.

What is a Press Release?

100

There should be several of these in a press release to increase effectiveness.

What are quotes?

200

This information should be at the top and determines when the press release will be sent.

What is the release date?

200

These four aspects should be kept in mind when writing a press release.

What is being accurate, precise, simple and clear?

200

These should be part of the contact information on a press release.

What is name, e-mail and associated phone number?

300

Press releases should take up this number of pages.

What is one page?

300

These are reasons for press releases.

What are upcoming events, public notification, or event completions?

300

This should be before the main body of text in a press release.

What is a headline?

400

This is the name for the organization's information that is generally found in the last paragraph of a press release.

What is boilerplate?

400

This is the writing style that should be used in a press release.

What is provocative?

400

The body of text should be structured in the manner.

What is an inverted pyramid?