Marketing Part 1
Name an direct competition to Pizza Hut
What is Papa Johns, Dominoes, Little Caesars
What are the four P's to the marketing plan?
What is product, price, place, promotion
Which cost brings in new customers to the company?
Acquisition or Retention
Acquisition
What is B2C and B2B mean?
B2C- Business to Customer
B2B- Business to Business
Who is Luigi's brother
What is Mario
What does the SWOT stand for?
What is Strength, Weakness, Opportunity, and Threat
Name 3 digital marketing methods
What is email, social media, SEO
Lebron's company acquired 5,000 new customers last year. He spent $15,000 in marketing cost and $5,000 in sales costs. What was Lebron's CAC?
$4
Name a physical and digital sales channel
What is...
Physical: Any store you have to walk in to
Digital: Any store you can shop online
Who sings the song cruel summer
Taylor Swift
What is the target market for a person owning a dog grooming spa?
What is adults who own dogs.
Give an example of primary and secondary data
What is
Primary: focus group, survey, interview
Secondary: Article, Newspaper, Reading a Book
Caitlin Clark owns a basketball rec center. She wants to figure out her customer retention rate for this quarter. What is Caitlin's customer retention rate? (Round to the nearest whole number)
Customers at the end: 575
Customers at the beginning: 525
New customers: 100
90%
Which step of the sales process is finding the customer?
What is prospecting
What is the only letter of the alphabet not to appear in the name of any US state?
What is Q
If I am trying to advertise my business, what section of the marketing plan is it?
What is Promotion
Which market segment anticipates a customer's needs?
What is behavioral
It is more cost-effective to ______ customers than to acquire new customers.
What is keep
Which part of the sales process is where you listen to the customers' concerns and questions.
What is objection
Originally, Amazon only sold what kind of product?
List all 4 Marketing Segments
(Hint: it helps with analyzing the data of a company)
What is...
Demographic
Geographic
Behavioral
Psychographic
This helps customers find your site when they search online.
Search Engine Optimization (SEO)
What is the formula to customer acquisition costs?
What is
Marketing Cost + Sales Cost \ # of new customers
What is the Sales Process in order.
What is
Prospecting
Preparation
Approach
Presentation
Objection
Closing
Follow-Up
What's the human body's largest orgran?
What is skin