Strategize
UNI
Tracking & Reporting
Campaign Types
Name The AdVenger
100

Aj's Plumbing is advertising on Local Service Ads, what would be the ideal campaign type to compliment his efforts?

Performance Max / Display-Retargeting

100

What Google Ads states require comments in Uni?

ALL STATES REQUIRE A COMMENT.

100

What platform do we use to track call conversions?

Call Tracking Metrics

100

What is our most common campaign type?

Search Campaigns

100

Name the AdVenger with a sibling that is also in Fulfillment.

Cory Dawson

200

Jane's Towing is getting calls from outside his service area, what would you do to counteract this issue?

- Modify Targeted Locations 

- Exclude unwanted locations 

- Expand the Negative KW list with undesired locations.

200

Stacy needs access to her Google Ads Dashboard, What is the process to grant them read-only access?

Open an Access Ticket for the PSA, with the appropriate email to be added.

200

Name the Platform used to track Form Fills, Emails, Purchases, and Direction Requests.

Google Analytics 4

200

What campaign type takes advantage of all of Google's ecosystem?

Performance Max

200

Name the AdVenger that owns a mini schnauzer.

Colby Nanthaphak

300

M&M Electric is complaining about unqualified leads, what can we do if we have already excluded all problem keywords and locations?

Check to ensure that the leads are coming from our campaigns and reiterate to the client that all exclusions have been applied.

300

What is the process for a user to be added to CTM?  

Push State " Resend CTM Access" & provide the Name and email to be added.

300

What do we use to add multiple codes to the client's website?

Google Tag Manager

300

What Campaign Type Hits the broadest audience?

- Performance Max 

- Display 

300

Name the AdVenger that does not like avocado. 

Alcira Castrillo

400

Joe's Landscaping has dipped in Impression Share over the last 60 days, what adjustments can be made to improve the client's rank?

- Increase Budget 

- Decrease Services 

- Decrease Locations

400

The client finally has the allocated funds, Who do you add to the NSF ticket to process the payment?

Josh Early & the PSA

400

Marco has declined to add our GTM container to his website, how do we track conversions when this happens?

WE ARE UNABLE TO TRACK CONVERSIONS!!

400

Alex's Sporting Goods, want to drive sales for Baseball Equipment, what Campaign type is the most suited for his business?

Shopping Campaigns 

Performance Max (lower budget)

400

Name the AdVenger who will never be seen in a body of water.

Vincent Valvo

500

What would be the possible causes of a low-budget utilization trend?

- Not competitive in the Market  

- Decrease in Search Volume

500

Due to the upcoming Holiday, the client will be out for 3 days and has requested to pause their campaign, who do you need to ticket to complete the action?

NO ONE!!

Push the Pause Campaign State for the PSA. 

If you are unable to push, please reach out to your manager.

500

The client's website does not support custom HTML coding, how could we move around this in order to implement tracking?

Offer Webworx or a Landing Page.

500

What Ad type is only designated for mobile devices?

Call Only Ads

500

Name the AdVenger with Canadian roots.

Kaitlin Walton

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