Zipline Memos
This is when our "Pull 'Em In Contest" ends
When is August 15th?
This is why it's important to lead with "Are you familiar with the brand?" or "Have you heard of us before?"
What is because it keeps the conversation open ended
Instead of "Would you like to try that blazer on?"
What is... "Here, you're probably around a x, let's try it on."
This is the natural item to recommend after a dress pants..
What is a belt?
Customer says:
"I'm just browsing"
"While you're looking around.."
"Perfect, I'll give you the quick 10 second run down.."
This is when we get 3 new SSBDs, 3 new DSs, and a restock of Heathered Forest Green..
When is Mid August?
These are the three paths..
What are..
1. A customer has never heard of us
2. A customer has heard of us but hasn't purchased
3. Loyal Customer
Instead of asking, "Would you like to try those pants on?" you say...
What is... "Let's get this in the fitting room so you can feel the difference."
"What's your waist size?"
When a customer buys a suit, these are two pieces you should naturally introduce...
What is a dress shirt and tie?
Customer says:
"I've never worn a suit before"
"Well, you look around a size x, slip this on and we'll go from there"
"Perfect, I'll walk you through everything you."
These are three upcoming store locations..
Store #47: Louisville, KY - Opening Late August
Leadership: Matt Krajniak
Store #48: Houston, TX #2 - Opening Late August
Leadership: Mariama Ndiaye + Clay Brown
Store #49: Boulder, CO - Opening Mid September
Leadership: Dom Saenz
Store #50: Naples, FL - Opening Late Summer / Early Fall
Leadership: TBA
Store #51: St Louis, MO - Opening in Late Fall
Leadership Needed
Store #52: Naperville, IL - Opening in Late Fall
Leadership: TBA
Store #53: Raleigh / Durham, NC - Opening In Winter
Leadership: TBA
Store #54: Buffalo, NY - Opening In Winter or Early 2027
Leadership: TBA
Store #55: Cranston, RI - Opening Late Q1 2027
Leadership: Leadership Needed
This is our number one value proposition..
(a lot of companies do performance dress shirts and suiting, it's the tailored fit that seperates us)
Instead of "Would you like to see custom?"
What is... "Come look at our newest custom fabric swatches."
When a wedding customer chooses a suit, this is the next conversation?
What is talking about our weddings program, inquiring about groomsmen, etc.
Customer says:
"Can I try on this shirt?"
"Of course, let's grab some matching pants so you can see the whole look."
This fabric swatch is discontinued and this is what you do if you have an active MTO/MTM order involving this fabric...
What is the Navy & Black Mini Houndstooth, and to contact Jareth to determine the appropriate path forward?
This is what you do when you get the sense that a customer doesn't want to try something on and that they just want to browse...
What is plant the seed like they're going to try something on?
Examples:
"I'll let you explore and then I'll circle back and we can try something on"
"When you're ready we'll grab your size so you can try it on"
"Once your ready to test the fit, I'll get you set up in the fitting room"
Instead of "Do you want to see another color?"
What is... "Let's compare this to the Heathered Navy"
"This limited edition Olive will look great on you too, let me help you try it on"
When someone buys chinos and a polo, these are the natural next suggestions? (Name 3)
What is a quarter zip, SSBBD, sport coat, second pant, or sneakers, stretch belt
Customer says:
"I don't have much time."
"No problem. Let's make this as efficient as possible."
"Perfect, let's get this done quickly!"
"What are we looking for?"
This is the newest change regarding visual walkthrough videos...
(Hint: 2 Steps)
What is taking photos of zones AND naming them in the drive?
This is the mode we're in once we know a customer has shopped with us, has a few shirts, or already loves the brand...
What is relationship building mode?
Instead of "Would you like to complete the outfit?
What is... "Let's build the whole look."
Or "What size shoe are?" , "Try it with this belt"
These are four categories every full outfit (downstairs) should touch...
What are Jacket, Shirt, Pants, Shoes/Accessories
Customer says:
"I'm going to go home and think about it."
"Perfect, let's get you an account going so we can log your sizes. I'll give you my business card and you can call for free shipping if you can't make it back in."
"Here's a card with your sizes and what you're interested in, give us a call when you're ready."