Devices
Whatever happened to personal responsibility?
Rhetorical Question
A rhetorical style that, in essay format, takes a whole and splits it up into parts and then places the divided information into various categories
Classification
An attack on an individual's character rather than the argument itself.
Ad Hominem
For example, one company's Web site lists its chicken salad as containing 150 calories; the almonds and noodles that come with it (an additional 190 calories) are listed separately. Add a serving of the 280-calorie dressing, and you've got a healthy lunch alternative that comes in at
620 calories. But that's not all. Read the small print on the back of the dressing packet and you'll realize it actually contains 2.5 servings. If you pour what you've been served, you're suddenly up around 1,040 calories, which is half of the government's recommended daily calorie intake.
Logos
By age 15, I had packed 212 pounds of torpid teenage tallow on my once lanky 5-foot-10 frame.
alliteration
A rhetorical mode that's used by writers when they want to explain either how to do something or how something was done.
Process Analysis
When an indivudual asserts that a relatively small first step leads to a chain of related events culminating in some significant effect.
Slippery Slope
I tend to sympathize with these portly fast-food patrons, though. Maybe that's because I used to be one of them.
Ethos
Advertisements don't carry warning labels the way tobacco ads do.
Analogy
I grew up as a typical mid-1980's latchkey kid. My parents were split up, my dad off trying to rebuild his life, my mom working long hours to make the monthly bills. Lunch and dinner, for me, was a daily choice between McDonald's, Taco Bell, Kentucky Fried Chicken or Pizza Hut. Then as now, these were the only available options for an American kid to get an affordable meal. By age 15, I had packed 212 pounds of torpid teenage tallow on my once lanky 5-foot-10 frame.
Narration
Lunch and dinner, for me, was a daily choice between McDonald's, Taco Bell, Kentucky Fried Chicken or Pizza Hut.
Either - or Fallacy
Not surprisingly, money spent to treat diabetes has skyrocketed, too. The Centers for Disease Control and Prevention estimate that diabetes accounted for $2.6 billion in health care costs in 1969. Today's number is an unbelievable $100 billion a year.
Logos
They would do well to protect themselves, and their customers, by providing the nutrition information people need to make informed choices about their products.
Call to Action
Before 1994, diabetes in children was generally caused by a genetic disorder -- only about 5 percent of childhood cases were obesity-related, or Type 2, diabetes. Today, according to the National Institutes of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country.
Compare and Contrast
Now, drive back up the block and try to find someplace to buy a grapefruit.
Proof by lack of evidence
Then I got lucky. I went to college, joined the Navy Reserves and got involved with a health magazine. I learned how to manage my diet.
Ethos
I say, let the deep-fried chips fall where they may.
metaphor
For example, one company's Web site lists its chicken salad as containing 150 calories; the almonds and noodles that come with it (an additional 190 calories) are listed separately.
Exemplification
Without such warnings [nutritional information], we'll see more sick, obese children and more angry, litigious parents.
Post Hoc Ergo Propter Hoc
And the problem isn't just theirs -- it's all of ours.
Pathos