Channel % of support interactions
Customer Expectations
Self-Service
KPI
100
Social media

10%

100

% of customers that expect anyone they interact with to have full context of the conversation

70%

100

What % of customers say they would rather use self-service for simple issues?

61%

100

What % of customers use CSAT scores to analyze customer experience and improve it?

80%

200

Email

30%

200

% of customers likely to switch to a competitor after multiple negative experiences

73%

200

What % increase in CSAT do businesses see after adopting self-service?

45%

200

What % of customers say that explaining their problems to multiple people is poor customer service?

72%

300

Voice (Phone call)

35%

300

Average CSAT for Businesses in the U.S.

77.8

300

What % of voice-based interactions are expected to be influenced by Gen AI in the next 2 years?

42%

300

What % of customers claim they made decisions to buy a product based on the quality of customer service?

Nearly 70%

400

Live Chat

20%

400

% of customers that expect instant responses when they contact a brand

65%

400

What % of Gen Z and Millennial customers say they are likely to give up on a customer service issue if they cannot self-serve?

38%

400

What % of customers say being treated respectfully is their top customer service priority?

81%

500

Self-Service Portal

5%

500

While 73% of customers use self-service at some point in their journey, what % of support issues are "fully" resolved?

14%

500

What % of all customers attempt to take care of themselves before reaching out to a live representative?

81%

500

What % of consumers defined good customer service as good based upon the speed at which their issue was handled?

69%

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