Rhetorical Appeals
These are the three rhetorical appeals:
Logos, Ethos, and Pathos
A metric is an example of something that is used to measure success: Which of the following should not be used as a metric to determine success in digital advertising: Click-through-rate, conversions, shares, or employee satisfaction
Employee Satisfaction
At this stage, costs are at their highest while sales are at the lowest. It's probably because you are just starting out
Introduction
This kind of statement explains the purpose or goal of a company:
Mission Statement
The marketing Mix involves: Product, Place, Promotion, and Price. Which of these 4 P's has the most to do with interacting with potential customers?
Promotion
Whether or not you make a logical argument or make logical sense has to do with:
Logos
In the Product Life Cycle, this is the stage in which you start to see more competition while your sales increase:
Growth
At the decline stage a company must decide whether to improve their product or (blank) the market
Exit
This kind of statement explains how a company wants to achieve its goals while also explaining what its values are:
Vision Statement
Companies have to consider how much a product costs to make, distribute, promote, and most importantly how much customers are willing to pay for it. This has to do with which P? Product, Place, Price, or Promotion?
Price
Use of this appeal means you have credibility
Ethos
Creating awareness of your product/brand on social media is generally used in this stage of the life cycle and you should expect to have high marketing costs:
Introduction
Creating, communicating, delivering, and exchanging are the four core principles of (Blank)
Marketing
The group you are advertising/marketing to who you believe will need/want your product is called your (blank) market
Target Market
You want to make your product easy to reach or easily available. Which of the 4 P's does this have to do with? Product, Promotion, Price, or Place
Place
Use of this appeal tends to be the most powerful, but rely on it too much and its appeal can backfire. It also has to do with emotion
Pathos
Market saturation and reduced marketing costs are when the demand for your market has been maximized, this is associated with what stage?
Maturity
A marketing information manager would likely be the one responsible for doing market research and collect (blank) on competition and consumer needs
Data
The 4 P's of the Marketing Mix are:
Product, Price, Place, and Promotion
You have to develop what the consumers want, so do your homework. What do people want/need. This has to do with which P? Product, Place, Promotion, or Price?
Price
Which of the appeals must you use to effectively persuade a market? (It's kind of a trick question)
All of them
As the Product Life Cycle carries on, it is important to re-evaluate and find new ways to (blank) your product to meet changing needs for your consumers?
Improve
In the short case study we read, Johnson and Johnson ordered an emergency recall on (blank) when it was discovered that someone tampered with the bottles
Tylenol
Strategic marketing means determining consumer needs through research. When your product is on the market, it is important to take and consider customer (blank) to improve your product in the future
Feedback
What are the four P's in the Marketing Mix?
Product, Place, Promotion, and Price