PROMOTIONS
The combination of promotional tools an organization uses.
Promotion mix
The recording of business transactions
Bookkeeping
This statement is like a snapshot capturing a firm's financial condition at a specific point in time.
Balance Sheet
Formulas that are used to assess a firm's financial condition in comparison to other firm's in its industry
Ratios
A financial plan that sets forth management's expectations, and allocates the use of specific resources
Budget
The face-to-face presentation and promotion of goods and services
Personal selling
A six step procedure that results in the preparation and analysis of financial statements
Accounting Cycle
This statement contains the basic accounting formula
Balance Sheet
The term that refers to how fast an asset can be converted to cash
Liquidity
A spending plan for the firm's major asset purchases
Capital Budget
Strategy that directs heavy advertising and sales promotion efforts toward consumers in the hope that consumers will go to the store and ask for the products.
Pull strategy
The fundamental accounting equation
Assets = Liabilities + Owner's Equity
This statement contains revenues and expenses over a period of time
Income Statement or P&L
The term used to measure the amount of debt a firm has.
Leverage
Money raised from within the firm from operations or through the sale of ownership in the firm (stock)
Equity financing
Any information about an individual, product, or organization that's distributed to the public through the media and is not paid for or controlled by seller.
Publicity
Before the financial statements can be prepared, this step ensures that all figures are balanced and correct
Trial balance
This statement reports cash receipts and cash disbursements related to operating, investing, and financing
Cash Flows
These types of ratios include Return on Sales, Earnings per share, and return on equity
Profitability
The interest rate that the Fed charges for loans to member banks
Discount rate
Paid, nonpersonal communication through various media by organizations who are identified in the message
Advertising
The practice of writing every transaction in two places
Double-entry bookkeeping
This statement contains Cost of Goods Sold
Income Statement
Accounting information prepared for people inside the organization
Managerial Accounting
The percentage of commercial banks' checking and savings accounts that must be kept in the bank (vault)or in a non-interest bearing deposit at the Federal bank.
Reserve requirement