Lions, and Tigers and Rabbits,
Oh My!
I Love You, You Hate Me
Just Do It! - It's What You Do!
An Apple A Day
What Goes Around Comes Around
100
The name of Watson’s primary subject, an 11-month old orphan child.
Who is "Little" Albert?
100
Term that refers to negative views about a person or group, it comes from the root pre-judge.
What is prejudice?
100
Favored brand of french fries and chicken nuggets among children.
What is McDonald's?
100
A health disorder that can be diagnosed by pairing a sound CS with a US.
What is deafness?
100
He inspired an historic thought revolution following his voyage on the HMS Beagle form 1831-1836.
Who was Charles Darwin?
200
The first conditional stimulus used in the original conditioning study by Watson.
What is a white rat?
200
Conditioning process proposed to counter “hate training.”
What is "love training"?
200
The standard unconditional response in studies in the field of advertising.
What is a positive emotion?
200
The body’s natural defense in healing injuries, removing toxins and destroying harmful viruses and bacteria.
What is the immune system?
200
A measure of learning defined by any changes in "form" that a behavior takes.
What is topography?
300
Therapy developed by Joseph Wolpe, it involves pairing closer and closer approximations of the fear-producing stimulus with relaxation.
What is systematic desensitization?
300
Personal assaults against members of this ethnic (not religious) group increased markedly in the United States after September 11, 2001.
Who are Arabs?
300
Two types of soft drink used in a study wherein classical conditioning was used to change brand preferences.
What are Coca Cola and Pepsi?
300
Conditional stimuli associated with this cancer treatment have been shown to suppress the immune system.
What is chemotherapy?
300
The dependency between a conditional and unconditional stimulus.
What is contingency?
400
The name of Watson’s graduate student colleague whom he later married after having a scandalous affair.
Who is Rosalie Raynor?
400
Any two of five nationalities which were paired as a CS with highly emotional words in early studies of the conditioning of hateful attitudes.
What are German, Italian, French, Swedish and Dutch? (Citing any two is a correct response)
400
Two types of music that were used as a US in the advertising research study on favored colored pens.
What were Grease (the Musical) and classical Indian music?
400
An aging disorder that can be diagnosed by poor responding to classical conditioning.
What is dementia (acceptable: Alzheimer's Disease)?
400
Formerly referred to as instincts or species-specific behavior, these are a series of related acts found among all members of a given species.
What are modal action patterns?
500
The VRET environmental simulation that was used to treat “Miss Muffet’s” phobia.
What is "SpiderWorld"?
500
Married couple who were pioneers in the study of classically conditioned hate.
Who were Staats & Staats?
500
Two CS-US presentation orders often used in marketing campaigns that, not surprisingly, result in no conditioning.
What are "simultaneous" and "backwards" pairings?
500
In the study of conditioned allergic reactions, this is typically both the CR and UR.
What is a rise in histamine levels?
500
The theory of classical conditioning which utilizes the equation: ΔVn = c(λ – Vn-1).
What is the Rescorla-Wagner theory?
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