People born during the years following World War II and lasting until 1964.
What are Baby Boomers?
100
The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
What is marketing research?
100
The buying behavior of final consumers--individuals and households that buy goods and services for personal consumption.
What is consumer buyer behavior?
100
Offering just the right combination of quality and good services at a fair price?
What is good-value pricing?
100
The specific blend of promotional tools that the company uses to engage consumers, persuasively communication customer value, and build customer relationships.
What is the promotional mix?
200
The generation that embraces the benefits of new technologies.
What is Generation X?
200
Marketing research to test hypotheses about cause-and-effect relationships.
What is Causal Research?
200
The impact of the personal words and recommendations of trusted friends, associates, and other consumers on buying behavior.
What is word-of-mouth influence?
200
The development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts.
What is new product development?
200
The promotional mix includes advertising, sales promotion, personal selling, public relations as well as _______________.
What is direct and digital marketing?
300
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
What is demography?
300
Information that already exists somewhere, having been collected for another purpose.
What is secondary data?
300
A person's pattern of living expressed in his or her activities, interests, and opinions.
What is lifestyle?
300
The use of more than one but fewer than all of the intermediaries that are willing to carry the company's products?
What is selective distribution?
300
The approach, style, tone, words, and format used for executing an advertising message.
What is execution style?
400
This generation blends the online and offline works seamlessly as they socialize and shop.
What is Generation Z?
400
Gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.
What is survey research?
400
This theory stated that people are motivated to achieve certain needs, and that some needs take precedence over others.
What is Maslow's Hierarchy of Needs?
400
A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
What is a marketing channel?
400
This social media platform would be the 3rd most populated country if it were a country?
What is Facebook?
500
The first generation to grow up in a world filled with computers, mobile phones, and online social media.
What is the Millennials?
500
A segment of the population selected for marketing research to represent that population as a whole.
What is a sample?
500
The third step in the buyer decision process.
What is the evaluation of alternatives?
500
The cutting out of marketing channel intermediaries by product or service producer.
What is disintermediation?
500
This type of media advantages includes flexibility, high repeat exposure, low cost, and low message competition.