CURSE OF THE CAMPAIGN
This frequent SKIMS face finalized her 3rd (and most high-profile) divorce in 2022
Kim Kardashian
Founded in 1975, this fashion brand listed its pillars as “femininity, spiritedness, and leopard print”
Roberto Cavalli
1. Moved into 1601 Vine
2. Sharebite introduced
3. SKIMS app launches
Sharebite introduced (2022)
A symbol of the luck of the Irish, and a logo for the 4H club and the Boston Celtics
Clover
The material of our best-selling tight t-shirt + the reality show that gave Snooki her start
Cotton Jersey Shore
Although technically never married, this actress ended her engagement to MGK in 2022, one year after being featured in a sexy girl-on-girl campaign
Megan Fox
In 2018, Dolce and Gabbana sued this popular fashion instagram account for defamation - arguing that the account encouraged public backlash and loss of business
Diet Prada
1. Fendi collab
2. Swim launch
3. SKIMS Mens launch
Fendi (2021)
Taco Bell’s slogan is “Live __”
MAS
The collection that “stretches to twice its size” + a 90s sitcom starring Ray Romano
Fits Everybody Loves Raymond
One year after serving as the face of a Cotton Rib campaign, this Love & Hip Hop alum finalized her divorce from her Migos husband
Cardi B
Nike gets its name from the Greek goddess of this
Victory
1. Single-sized shapewear drops
2. Boyfriend collection introduced
3. First Team USA Olympic capsule
Boyfriend (2020)
A Motion Picture Association film rating that suggests “Some material may not be suitable for children”
PG
Our viral, body hugging modal rib style + the term for the final run-through before a live performance
Soft Lounge Slip Dress Rehearsal
Before divorcing in 2023, this multi-hyphenate and NBA player posed with their kids for our 2021 holiday cozy campaign
Teyana Taylor and Iman Shumpert
The Olympic rings symbolize the unity of 5 of these geographic regions
Continents
1. First plaid print
2. First graphic panty pack
3. First animal print
Plaid (2022)
A mythical bird that symbolizes immortality by rising from the ashes
Phoenix
a Core CC in jersey and fleece made from blending black and white yarns + a medical drama series about to start its 22nd season
Light Heather Grey's Anatomy
This 3-named British beauty divorced Joshua Jackson in 2023, 3 years after being featured in our 1-year anniversary campaign
Jodie Turner-Smith
The North Face’s logo takes inspiration from the Half Dome, a notable rock formation in this California National Park
Yosemite
1. New York store opens
2. Atlanta store opens
3. Austin store opens
Austin (Aug 2024)
A triangular landform created by the deposition of the sediments that are carried by the waters of a river
Delta
A late summer shop targeted at the academic youth + a 2003 musical comedy starring Jack Black and Miranda Cosgrove
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