"Branding" gets some of its origin from ____ ranchers marking their animals
What is Cattle
100
The Parent company of Dove's main competitor
What is Proctor and Gamble
100
Who is Dove's Parent company?
What is Unilever
100
The campaign for real beauty strongly focuses on the empowerment and self-esteem boosting of this gender
What is Females
100
This case is from which business school?
What is Harvard Business School
200
A brand is a non-generic name that tells us the ____ of a product
What is source/origin
200
In the early 1900's, these soaps were being developed to prevent ____ skin.
What is Dry
200
This economic term popularized by Adam Smith which means "an attitude which lets things take their own course without interfering" was used to describe Unilever's brand strategy early on
What is Laissez-Fair
200
Dove's mission is to make women feel more _____
What is Beautiful
200
"Nivea" comes for the Latin word for this 'shade' of white?
What is Snow-White
300
Brands effectiveness is determined by the consumer's _____ of it
What is Perception
300
Originally known as Ivory, Proctor and Gamble's current brand
What is Olay
300
Unilever went from 1,600 brands to ____ brands in their strategy to make more clear, concise brands
What is 400
300
"We believe beauty should be a source of ____ and not anxiety"
What is Confidence
300
What is the name of Dove's Campaign?
What is the Real Beauty campaign
400
The original Dove ads in the 1950's focused on the Product/Consumer
What is Product
400
Kao's brand
What is Jergens
400
What year was Unilever found?
What is 1930
400
"That's why we are here to help women everywhere develop a positive relationship .. helping them raise their ____ and realize their full potential."
What is Self-esteem
400
The creation of the ____ allowed for the development of completely new advertising techniques
What is the Internet
500
In the 1950's ads, Dove claimed that their soap _____s your skin, leaving it more moisturized
What is Creams
500
Beisdorf's brand
What is Nivea
500
In what decade did Unilever create Dove?
What is 1950's
500
What was the name of the first Dove video, arguably the most famous of them all
What is Evolution
500
One of Dove's videos was titled "Beauty starts with ____"