Advertisements and PSAs
What is public service announcement?
The term is used when writers boost their arguments by citing the views of recognized authorities in the field
What is expert opinion?
The term refers to a key part of this text type that uses visuals to effectively convey messages and values
What is (powerful) images and icons?
The term for a question to which no answer is required because the answer is obvious, so the reader has no choice but to agree with the writer's point.
What is a rhetorical question?
It's the part of a website that includes clickable labels to help you navigate the site
What is navigation menu?
The term describes the group or individual who created the message, trying to convince you to take a specific action
What is producer?
A strategy where a writer persuades the audience by presenting themselves as credible and trustworthy through text
What is ethos?
These are text features that help guide the reader through the text, marking different sections or key points
What is titles, headings, and subheadings?
It's the strategy that speakers use to compare one situation to another. For example, comparing the game of football to war
What is an analogy?
It's the part of a website where the logo, branding, and main navigation controls are found
What is header?
The term used to describe a feeling, thought or wonder triggered by a text?
What is reader's response?
It's a persuasive approach that attempts to influence readers' feelings by appealing to their emotions
What is pathos?
It's a stylistic device that emphasizes certain textual information over others, often through variations in style and size?
What is (use of) font?
It's a logical and structured reasoning presented and used by the speaker to make their case more compelling
What is appeal to logos?
It's often found at the bottom of the website, including sitemap, contact details, and copyright notices
What is footer?
The term refers to the background situation that influences the creation of a message, including when it was made and societal beliefs it reflects
What is context and culture?
It's the collective term for techniques ethos, pathos, logos
What is rhetorical devices / techniques?
It's the term that refers to the intentional blank spaces in the layout that prevent the text from appearing too crowded
What is negative space?
It's the use of specific words that express certainty or possibility, influencing the tone and assertiveness of the speech
What is modality?
It's the clickable elements that encourage website visitors to take specific actions
What is call to action buttons?
Thee term is for the implicit or indirect meaning behind a message, hinting at deeper or hidden significance
What is subtext?
It's the term for the repetition of a word or phrase at the beginning of successive clauses or sentences to emphasize a point
What is anaphora?
It's the method used to highlight key phrases or mottos within the text, drawing attention to the core message or brand ethos
What is pull quotes or slogans?
It's the planned organization and structuring of ideas within a speech to make the message clear and impactful
What is structural moves?
It's a dedicated area, typically on the side of the website's main content, offering additional information, links, or tools
What is a sidebar?