Innovation Strategies
Types of Innovation
Barriers and Drivers
Classic Design
Random
100

A small improvement to an existing product.

What is an incremental innovation?

100

Innovation driven by consumer demand or market needs.

What is a market pull innovation?

100

When designers identify a gap in the market or a problem that has not yet been solved, this becomes a strong factor encouraging innovation.

What is a product gap?

100

This key characteristic of classic design refers to products that remain fashionable and desirable over long periods of time.

What is timelessness?

100

This percentile range is typically used in ergonomic design to ensure a product accommodates the majority of users.

What is 5th to 95th percentile?

200

It allows a company to delay innovation for strategic reasons.

What is one benefit of suppression strategy in innovation?

200

Smartphones, electric, etc.

What is an example of a radical innovation?

200

Advances in materials, electronics, or manufacturing processes often encourage the development of new products. This is known as this driver of innovation.

What is technological development?

200

Many classic designs were produced using skilled hand techniques rather than automated industrial methods. This production method is known as:

What is craft production?

200

This concept evaluates the environmental impact of a product from raw material extraction through production, use, and disposal.

What is life cycle analysis (LCA)?

300

What is the difference between adaptation and hybridization?

Adaptation modifies an existing product; hybridization combines features from two or more sources.

300

Services like Netflix or digital music players that change how consumers access media represent this type of innovation.

What is disruptive innovation?

300

High costs of research, development, or production can prevent new ideas from reaching the market.

What is financial risk (or cost)?

300

Classic designs are often easily recognizable and strongly associated with a specific culture, movement, or time period. This characteristic is known as:

What is iconic status?

300

This category of materials is made from long chains of molecules and includes thermoplastics and thermosetting plastics.

What are polymers?

400

How does analogy work as an innovation strategy?

It solves problems by applying solutions from unrelated fields

400

This type of innovation recombines existing technologies in a new way to create a different product or reach a new market.

What is architectural innovation?

400

When consumers are satisfied with existing solutions or unwilling to change their behaviour, innovation may struggle to succeed due to this barrier.

What is market resistance?

400

Classic designs often continue to be valued even when they are no longer technologically advanced. This ability is described as:

What is transcendence of function (or transcend obsolescence)?

400

This design principle emphasizes simplicity and states that the shape of a product should primarily relate to its function.

What is form follows function?

500

This innovation strategy focuses on identifying consumer needs first and then developing solutions to meet those needs.

What is market pull?

500

When an innovation improves an existing product over time through multiple versions, such as updated models with enhanced features, it represents this type of innovation. 

What is incremental innovation?

500

Laws, patents, and government regulations can either encourage innovation by protecting ideas or prevent innovation by restricting development.

What is legislation (or regulation)?

500

A product that creates strong first impressions based on appearance is generating this type of emotional response.

What is visceral response?

500

This theory explains how new products are adopted over time by innovators, early adopters, early majority, late majority, and laggards.

What is diffusion of innovation?

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