It's Just a Number
Process Schmocess
Who's Who
Customers
Sing Along
100
8
How many hours of interaction with digital content before action is taken
100
Templates
What we use to get email execution done more quickly and consistently
100
Scott Cook
Who is Intuit's founder
100
About 3 Million
Size of our Small Biz customer base
100
"You Don't Know Me"
What some of our customers think when they read our emails
200
75K
How many people unsubscribed in just the first half of FY14
200
List-Creative-Offer
What are the three main drivers in direct marketing success
200
Oracle Responsys
Who is our promotional email service provider
200
155 Million
How many promotional emails SBG sent to its customers
200
"Boulevard of Broken Dreams"
What marketers sing when they see unsubscribes increasing
300
7%, 30%
What were the YOY declines in open & click-through rates in our emails in FY14
300
Suppress for Intuit DNEs (and preferences)
What you must do prior to any email drop to protect Intuit from any CAN-SPAM violations
300
BU Marketers
Who knows the insights upon which we can build effective marketing efforts
300
78%
What is the number of customers on average who feel they have inconsistent experiences across channels
300
"When Doves Cry"
What happens when someone unsubscribes from our emails
400
0
What people think sending email costs
400
Segmentation
What is aggregating prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action
400
The DR team
Who is responsible for the execution of DR marketing, and knows email best
400
120K customers
What is the active customer base that owns 3+ small biz solutions already (aka high value)
400
"What's Love Got to Do With It"
Everything! We want our customers to love our emails.
500
$4 Million
What Intuit spends each year at our promotional email service provider Responsys
500
DR Team
Who is best suited to develop and execute most efficiently and effectively an email campaign to our customers
500
Our customers
Who should we be organizing ourselves around
500
Life-cycle marketing
What is an effective way to market to customers so that we demonstrate we understand their needs and where they are in their product experience
500
"Burning Down the House"
What the DR team needs to do to our current approach in order to move to our customer-centric vision
M
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