Assumptions of Rhetoric
The emotions that are drawn out of listeners
What is Pathos?
Invention
What is Integration of information?
Burke’s method for applying Dramatism
What is The Pentad?
Logical proof that speakers employ—their arguments and rationalizations
What is Logos?
Organization of speech
What is an Arrangement
Animals who use symbols
What are Humans?
The perceived character, intelligence, and goodwill of a speaker as they become revealed through their speech
What is Ethos?
Use of language
What is Style?
Choice makers
What are humans?
An art of using language
What is Rhetoric?
Presentation
What is Delivery?
One method of purging guilt, by blaming others
What is Scapegoating?
Effective public speakers must consider
What is an Audience?
Making it memorable
What is Memory?
Said, "people cannot see beyond what their words lead them to believe"
Who is Burke?