In the Biz
This staffer stocks and cleans the bar area.
What is a barback?
The day of the week when Team Meetings are usually held.
What is Thursday?
KPI's
What is Key Performance Indicators?
This client is backed by a celebrity whose nickname is the 'Red Rocker'
They provide the platform that OverWatch + OverWatch NOW run on.
Who is FourSquare?
What is 86?
This is where all tasks and deadlines live.
What is Monday?
These paid campaigns are implemented to drive signups (as for an email list)
What are Lead Gen campaigns?
This is a new brand and a sister brand of Papa's Pilar Rum
What is Hemingway Whiskey?
They are our distillery/brand home partner and collect data at the distillery and off-site events.
Who is AnyRoad?
This saying refers to getting people to try a taste of the product and is a primary objective for brands.
What is Liquid to Lips?
This is where all client files and creative links, meeting notes and contracts live for each client.
What is the client's Google Drive folder?
Running 2 different ads against the same audience to compare results.
What is A/B Testing?
This brand has a partnership with Delta Airlines.
What is Tip Top?
Our preferred ecommerce platform partner based in Chicago and built by engineers.
Who is AccelPay?
When a brand name is listed on the menu as part of a cocktail, the brand is being _______.
What is featured?
This is the initial meeting of the onboarding process for the internal team to align on a new client.
What is the Internal Kickoff call?
The 3 primary tactics included in Drinkubator's Pull Strategy for brands.
What is OverWatch, OverWatch NOW, and OnLister?
This client offers over 20 expressions of whiskey and 4 RTD flavors.
What is Sagamore Spirit?
Our longest-tenured ecommerce partner.
Who is Cask & Barrel?
This is usually managed by a bartender or manager at the on-prem and includes all of the alcoholic brands they carry as well as the cocktails the bar offers.
What is the Bar Program?
Drinkubator bills in advance for these paid media services.
What is OverWatch + OverWatch NOW?
This ecommerce platform is preferred in markets where brands have product on the shelf since the online sales count against the retail depletions.
What is Drizly?
This client sells bottles that cost thousands of dollars.
What is Gordon & MacPhail?
Our newest partner who provides a subscription solution to clients through Shopify.
Who is Retextion?