EXISTING MARKETING
What you say on a call when someone says we already have an agency
That's exactly why I'm calling, I'm looking at what they are doing right now and the problem is... (or other acceptable answers)
Never?? Why not?
Typically what i see is that you've never spent enough to see a real return or you've spent it in the wrong places and you've been burned?
A question to cover the frequency problem of print advertising
How often does your magazine come out?
What percent of people just throw it away?
How many times do the readers actually read the magazine a month? But if I could get in front of your audience one a week on their phone, what do you think would be more effective?
A good lead in questions for the EDGERANK algorithm slide
Has anyone ever explained the edgerank algorithm to you before? (or other acceptable answers)
Once you have walked through the posting section, you should ask...
Do you see why posting is no longer an effective way to drive in NEW customers?
fb made 116 billion $$ from ads last year, do they have ANY incentive to make your free posts effective marketing?
In the intro, if someone tells you they already have an agency, what is a question you should ask to understand their marketing set up?
What all are they doing for you?
What is the cost breakdown of services + ad spend?
Breakdown ad spend vs ROI
If someone was running google ads and they say all of their business comes from google, what is a question you can ask to paint the nightmare to this client
So if you turned these google ads off, your business would decrease significantly?
CPM vs CPC questions
A lead in question to ask when addressing the retargetting slides
Are you familiar with the facebook pixel?
Have you ever run retargetting campaigns? If so where?
Have you ever had that feeling like your phone is listening to you? That's EXACTLY what this is
MM slide tie down
**Something along these lines
Someone is working with an agency and they are HAPPY, what is it that you show/explain to them that their agency isn't doing a good job (lots of answers acceptable here)
give me what you got
A question to get them to admit that advertising can take them where they want to go
What did you do in revenue last year? Where are you pacing for this year? Where do you want to get to by next year?
What is your plan to get there?
A question to ask about how you can't target with traditional
Have you ever been able to target EXACTLY who you want to advertising to with your (insert medium here)?
hypothetical: if someone has 2000 web visitors a month, what should you ask them to show them that they are losing interested buyers to competitors
You got 2000 visitors but did you get 2000 customers last month? If not, where did they go?
Why haven't you worked with an agency before?
How to get someone to admit that they are losing business to their competition who is advertising
Do you think that Hiller plumbing and HVAC has advertised with millions of $$ just for fun?
How many customers do you think you have lost because you're not reaching them/they don't know you
What you should to to show how much more cost effective Social Media Marketing is vs. tradtional advertising
What is calculate the difference in CPM's?
When covering tracking, what is a question you should ask to lead into MM or on the question slides
Would you deem views and clicks or actual sales and dollars as the success metric behind your ads?
Hypothetically, if you WERE FORCED to spend 9k a month on ads, what ROI would you need to see in order to call it effective marketing?
If they say a 20x or something crazy, google what ROI/ROAS (insert industry) should see from advertising
What have you done that works?
What failed? (past or present)
How can you guarantee that you will drive customers when you need them from WOM?
What's your strategy behind that?
MANY OPTIONS HERE
THE EASIEST question to ask to immediately discredit radio/billboard/print ads?
When was the last time you bought anything from a billboard/magazine/radio ad? But have you ever bought anything from social media before?
or other acceptable answers
lead in question slide for the average user scrolls through the statue of liberty in posts every day
etc...
So if they are running ads for you and your competition, and targeting the exact same audience, aren't you bidding against all of the same people and driving your own cost up?
So if your competitor that they work with has a higher budget, then they are getting all of the ad placements?
Don't you think that makes you blend in a lot with your competition?
Many acceptable answers