Omnichannel Approach
A Word from our Leaders
Your Role & E2E Exp
Tying It Together
Recap
100

This is how we meet customers where they are in a digital world.

What is Omnichannel

100

These leaders shared our omnichannel vision.

Who is Rasesh Patel and Bala Subramanian?

100

This plays a role in our digital transformation.

What is data?

100

Powered by data for personalization, consistent across touch points.

What is the integrated digital platform?
100

Check for understanding from frontline teams.

What is how to equip our people for the future?

200

AT&T is using this to simplify processes for offering integrated solutions.

What is digital integration & data-driven insights?

200

This is so important to our digital strategy and how our customers and employees experience AT&T.

What is Digital?

200

This is only as strong as each strand.

What is the "AT&T spider web"?

200

This encompasses multiple capabilities and connects channels.

What is digital?

200

Customers and employees both need this.

What is trust?

300

This looks across all Customer Care channels to study our customer's journey.

What is Omnichannel analytics? 

300

The ability for customers to be able to use any of the channels in a seamless manner.

What is digital for customers?

300

These are three things you can do to embrace the Omnichannel strategy.

What is embrace the change, then seek to understand it, and help drive the strategy behind it?


*Help close gaps between channel silos, build relationships and leverage networks to help better understand how we work together.



300

Instrumental in delivering an effortless experience to all of our customers.

What is the Omnichannel Strategy?

300

Digital transcends all channels, it is not just this.

What is dotcom or app properties?

400

Omnichannel is equally about employee enablement as it is about this?

What is customer enablement?

400

Digital is more than just what.

What is a website or an app?

400

Customer facing employees should be equipped with these.

What are tools?


400

Digital integration connects these (similar to a connective tissue).

What is the physical, retail, and online experience?

400

This has changed the way our customers shop, including providing instant access to product information and peer reviews.

What is the internet?

500

AT&T uses this omnichannel analytics system.

What is Interactive Analytics Explorer - IAX?

500

Who is the new Chief Digital Officer for AT&T?

Who is Bala Subramanian?

500

The omnichannel experience is _____.

What is all encompassing?

500

AT&T is working to deliver a simple and intuitive customers experience _____ ___ _____.

What is across all channels?

500

This aligns with today's consumer expectations and behaviors.

What is our Entertainment Strategy?

M
e
n
u