Transformation
One Word
Tomorrow
100

This is the goal of the AT&T Digital Transformation.

What is reinvent business, TV and advertising? or What are new products and new customer experiences?

100

This song by Florida Georgia Line says want our customers want in the title.

What is SIMPLE?

100

Today it is siloed....tomorrow it is...

What is integrated, simple, and intuitive? 

200

This is what John Donovan said we need to dial up to be successful.

What is VELOCITY?

200

This Luke Bryan song says what our customers want in the title.

What is FAST?

200

Today it is limited personalization....Tomorrow it is...

What is hyper-personalized?

300

This will allow us to make recommendations based on what we know about our customers, what they have searched for online, and any other useful data.

What is hyper-personalization?

300

This line of office supplies recently joined office depot and says what our customer want in the name of the business.

What is RELIABLE?

300

Today it is reactive...Tomorrow it is...

What is proactive?

400

These are changing rapidly and we need to change with them.

What are customer expectations?

400

This word is using or based on what one feels to be true even without conscious reasoning; instinctive -- and also what our customers want.

What is INTUITIVE?

400

Today it is a channel centric experience...Tomorrow it is...

What is Omni-channel by design?

500

These are the principles/foundations of what our customers want from us

What are trust, accomplishment, comfort, responsibility, and unity?

500

This word in Spanish is preciso.

What is ACCURATE?

500
Today it is M&P/Compliance Driven execution...Tomorrow it is...

What is data driven execution?

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