E-Commerce Basics
What does B2C stand for?
Business to Consumer
What does CRM stand for?
Customer Relationship Management
Which company uses AI to predict inventory needs?
Coupang
What does GDPR protect?
User data and privacy
What does MVP stand for?
Minimum Viable Product
Which Korean platform lets sellers accept global payments, even crypto?
Cafe24
Which company uses AI to suggest 80% of what users watch?
Netflix
What is a value chain?
Steps inside the production that add value
What is PCI DSS used for?
Securing credit card transactions
Which startup tested its idea with just photos?
Airbnb
Which e-commerce model includes platforms like Karrot Market?
C2C
What is cross-selling?
Offering related products to what was bought
What’s the difference between push and pull models?
Push = forecast-based, Pull = demand-based
According to GDPR, can companies collect data without consent?
Nope!
Why use a landing page MVP?
To test interest before building
Why is a fast mobile site important?
Most users shop on phones
What is up-selling?
Encouraging customers to buy a premium version
Which is a "support activity": HR or Product Delivery?
HR
What’s one risk of poor cybersecurity?
Data breach (e.g., stolen customer info), financial loss, loss of customer trust, legal penalties
What’s the Lean Startup cycle?
Build → Measure → Learn
What does “24/7/365” mean in e-commerce?
Store is always open
What does NPS stand for?
Net Promoter Score
What’s the goal of SCM?
Right product, right place, right time
What do Secure Socket Layer (SSL) Certificates do?
Encrypts data between user and website
What’s Dropbox’s MVP example?
Explainer video to test demand