YouTube
The unabbreviated name of CPV
What is Cost Per View?
This promotion gives one national winner a chance to have their mortgage or rent paid for a year.
What is the Christmas Mortgage Miracle?
(Nov 1- Dec 17, 2021)(up to $15,000 value)
This is where Pre-Roll found is on the "Path to Purchase".
What is "Awareness"?
This is where we find the rates for video production.
What is the Salem Surround rate card?
(released on 7/15/2021)
The unabbreviated name of OTT/CTV.
What is Over The Top / Connected Television?
I am only charged for a Discovery Ad when this happens.
When someone clicks on it.
The winner of this promotion will receive a getaway for 2 to for King & Country’s “A Drummer Boy Christmas” Dec. 18 concert in Atlanta, 3 nights’ hotel, $250 Visa Gift Card.
What is the for King & Country Christmas Experience?
(Oct. 16 –Nov. 30)
The CPM for Surround Pre-Roll Video.
What is $25 CPM?
This is the monthly minimums for all video tactics.
What is $1,000 per month for at least 3 months?
Two types of trackable conversions with OTT/CTV?
What are Online and Offline conversions?
This is how long a person must watch a "skippable" Instream Ad.
What is 5 seconds.
These are the 2 sponsorships levels available for audience engagement promotions.
What are Title sponsor and Secondary scondary?
This is how many behavioral targeting variables are available.
What is 1500?
These are the four levels of video production offered by Salem Surround.
What are Standard, Advanced, Premium and Exclusive?
The number of behavioral targeting variables available.
What is 1500?
The required length of a TrueView In-stream Ad.
What is any length (best practice 30-120 seconds)?
This is where everyone can find the pricing for our Audience Engagement Promotions.
What is the public facing O & O rate card?
(Released April 6, 2021 via email "NEW O & O Rate Card")
This is an easy way to explain Pre-Roll.
What is a video that plays before the content you wanted to watch. (Browser)
These are the two pricing models for Facebook video marketing.
What is CPM and CPC?
Two benefits of OTT/CTV.
What are targeted and non-skipable?
An Instream budget only pays when this happens.
When someone watches 30 seconds, watches an entire ad that is less than 30 seconds or clicks on a call to action.
Name 4 of the 5 "exclusive positioning elements" found in all Audience Engagement Promotions.
What are Web, Mobile App, Social, Audio and Email.
This is the length of Pre-Roll videos.
What is 15 to 30 seconds. (15 seconds is preferred).
We need to include one of these to get conversion zone tracking with programmatic video tactics. (name one)
What is ether Competitive Geofencing or Addressable Geofencing?
The CPM for the OTT/CTV tactic.
What is $50?