Random Vacuum
Intro to Branding
Potpourri
Brand Promise
DuroVac - The Company
100
True or False: DuroVac® does NOT sell commercial or home use Vacuums.
True: DuroVac® products are designed for the industrial space, not for residential, commerical or home use.
100
True or False: DuroVac® has a brand guide which educates our employees on the proper use of our Brand and includes elements like use of our logo, the colors of our logo, appropriate fonts, etc.
True. In 2018 we created a Brand Guide with a set of standards for our brand. As we focus more on Branding we will continually revisit this guide and make additions, enhancements, improvements and modifications as needed.
100
In what year did Northwind Air Systems birth the "DuroVac®" Brand name?
2003 (In 2023 we celebrated 20 years under the DuroVac® brand name). The Northwind name has been around for 40+ years, but just over 20 as DuroVac!
100
Give your best explanation of what a brand promise is?
Our Brand Promise is a value or experience that DuroVac® customers can expect to receive every single time they interact with our company. The more DuroVac® can deliver on this promise, the stronger the brand value in the mind of our customers and employees
100
Approximately how many employees does DuroVac® currently have? (A) 10-15 (B) 15-25(C) 25-50(D) 50+
Choice C, 25-50 with current staffing levels hovering around 30!
200
What is the pressure in a perfect vacuum?
The pressure in a perfect vacuum is zero, but it is impossible to achieve a perfect vacuum in practice.
200
What is the proper way to write/present the DuroVac® brand name?
The D and the V are always capitalized and there should be the registered trademark after them. Example is DuroVac®
200
Our Brand Promise supports the company's visions. Name 1 of our company visions.
(1) To build a timeless & inspiring company we are proud to work for (2) To be #1 or #2 in our top 5 industries (3) Achieve a 30% win rate for opportunities by 2030 (industry standard is 10-15%) (4) To fulfill orders on-time, smoothly & profitably (5) To deliver timely & accurate financial data to make financially-courageous decisions
200
What is the short version of our Brand Promise?
Brand Promise Short Version (AKA Tag Line): Famously Tough
200
What country does the majority of our systems ship to?
USA (approximately 75% of our shipments go to the US, while about 23% remain in CA and 2% go elsewhere in the world).
300
DuroVac® sells an accessory that is named after an animal, which animal is that? 
Duck - we sell a DuckFoot for use with our vacuums. 
300
Give an example of some of the elements of a brand
Examples of Brand Elements could be (but are not limited to) logos, tag lines, slogans, packaging, approved fonts/type settings, SWAG/Branded apparel, etc.
300
True or False: DuroVac's web presence currently includes a website, a LInkedIn Page, and a Youtube Channel?
True: DuroVac leverages these platforms to interact with customers and drive business.
300
What is the medium version of our Brand Promise?
Brand Promise Medium Version: A Famously Tough DuroVac® Makes Your Whole Team Happy.
300
What concept does DuroVac® feel is our "enemy"?
What is the concept of planned obsolescence.
400
What is an example of a task that would be replaced by an industrial vacuum?
Using a broom/Shovel
Blowing material with compressed air
Spill clean up
Using a vacuum truck
400
What colors does DuroVac's logo use?
DuroVac's logo uses dark blue and yellow for the logo. Our primary logo is Blue Font with a yellow background, however we do allow for the reverse when applicable. 
400
True of False: DuroVac® has an e-commerce page (similar or like Amazon) where customers can self-order the parts they desire, use a credit card and arrange their own shipping.
False: Currently we have our products online on our websites but customers must interact with a team member to place an order. We do plan in the upcoming 12-24 months to launch an e-commerce site.
400
What is the full (long) version of our Brand Promise?
We believe that old-fashion reliability is still important, that obsolescence is the enemy, and that a famously tough DuroVac® is the best choice to make your whole team happy
400
What are some resources that DuroVac® makes available to our customers to strengthen our brand image?
Here are a few examples of how we can lend creditability to our brand through our marketing.
Case Studes, Youtube Videos, Technical/White Papers, General Arrangment Drawings, Electronic Data sheets - just to name a few!
500
What are the (3) main segments of our business that we sell to customers?
Systems
Parts (hose, tools, accessories, filters)
Engineering Hours/Services
500
Can you name any competitors of the DuroVac® brand?
Some of our top competitors are;
VAC-U-MAX, Nilfisk, American Vacuum, Depureco Industrial Vacuums USA, Hi-Vac Corporation, Walinga, just to name a few
500
What is our warranty on filters?
DuroVac® is proud to have a full (2) year warranty on our filters, however we find that most customers do not even need to change their filters until somewhere between years 3.5 and 5!
500
How would you explain the concept of Planned Obsolescence to a customer?
Planned obsolescence is a strategy used by companies to design products with a limited lifespan or usefulness. This means that even though the product may still work, it's intentionally made to become outdated, unfashionable, or unusable after a certain period.
500
We serve (5) Main Industries - Name 1 of them
(1) Construction Materials, (2) Primary Metals, (3) Food Manufacturing and Processing, (4) Plastics/composites and chemicals, and (5) Mining