Dyson DNA
What was the first invention by James Dyson? How was it different to existing products? How many prototypes were created before going to market?
A bagless vacuum using cyclone technology, over 5127 prototypes were created.
What 4 words make up the Dyson Code?
Independence, Transparency, Loyalty, Fairness
Where we ______ we ______
Demo / Win
What are Dyson's 5 core technologies?
Motors, Batteries, Filtration, Fluid Dynamics, Acoustics
What are the four types of hair
Straight, Wavy, Curly, Textured
What is Dyson's mission?
We solve the problems others ignore.
What 3 words make up the Dyson Values? (Bonus 100 points for each correct phrase demonstrating a Value, each value has 3 phrases)
Different - Embrace innovation, See opportunities, Seek diversity
Authentic -Nothing is borrowed, unique experience, integrity, empathy, respect
Better- Never stand still, long term reputation, right result the right way
Due to _______ __________ technology in the Super Sonic the output of air is increased by 3 times
Air Multiplier
What products have Dyson improved due to research and investments in acoustics?
Hair dryers, hand dryer, fans, vacuums
Dyson has categorized hair based on three main factors. What are they?
Hair type, hair texture, hair density/volume
How many product categories does Dyson currently manufacture. What are they? Which category was recently put on hold/cancelled and why?
We currently manufacture 4 categories. Floor Care, Personal Care, Environmental Care and Professional. Our automobile category was recently put on hold/cancelled as it was deemed not commercially viable.
What phrase is used to describe how we sell our products?
Our machines are bought not sold
Dyson will no longer be spending any RDD on ___________ but will continue to sell and service existing models.
Upright Vacuums
What % of bacteria is captured by a HEPA filter, what is the black inner filter made of? Bonus 100 points for each correct word that HEPA stands for.
99.97% / Carbon
High Efficiency Particle Arrest
What causes the two main types of hair damage?
Mechanical and Thermal
How many Dyson products are sold every minute? How much is spent on RDD every year? How can Dyson maintain high levels of investment in R&D over long time frames?
One product is sold every 2 seconds leading to 30 units sold a minute. 8 million Pounds is spent on RDD every week leading to an estimated 416 Million a year. We can maintain these high levels of investment in R&D due to Dyson being family owned and not needing to justify the investment to share holders.
What are the 4 words each starting with the letter E that explain the steps of how we sell (Bonus 100 points if you know what word the 4 E's are pulled from)
The 4 Es are pulled from the word experience and the 4 words that explain steps of selling are Engage, Excite, Explain, Execute
Only ___% of households own a cord free vacuum
11
What technology did Dyson invest heavily into allowing us to launch the DC16 in 2006. Hint - "it changed the way we clean"
Batteries
At what temperature can extreme heat damage occur? Can either the Super Sonic or Air Wrap hit this temperature? Why or Why not
150C will cause damage, both the Super Sonic and Air Wrap will not hit this temperature due to the "glass bead thermistor" constantly monitoring heat 40 times a second
What does JDF Stand for? What 3 categories does this establishment focus on improving? Who is awarded annually for excellence What advantages do students have studying engineering through Dyson school. (Bonus 200 points if you know the name of the Dyson school) ?
JDF stands for the James Dyson Foundation. JDF is focused on improving community, health and the environment. Students that attend The Dyson Institute of Engineering and Technology not only are paid to attend but have room and board covered as well.
What are the 4 customer types you will encounter at the store? What characteristics will each have?
The Browser, The Explorer, The Expert, The Loyalist
The ________ effect is the phenomena when air propelled at the right speed and pressure naturally follows a curved surface. The Dyson ________ utilizes this effect and retails for ______ and ______ depending on what ______ is selected.
Coanda, Air Wrap, $649.99 and $699.99, bundle
What are the two types of motors, what type does Dyson use, why is it better?
There are conventional motors and digital motors. The digital motors Dyson use are better as they are brushless therefore non-wearing, last longer and doesn't lose performance quality over time.
How many tools come with a complete Air Wrap bundle? What is the name of each tool? What new accessory is expected later this year?
6 accessories - Soft smoothing brush, firm smoothing brush, pre-styling dryer, 30mm barrel, 40mm barrel, round volumizing brush. 30 and 40 mm long barrel.