E-Commerce1
A business activity that uses digital technologies, data and networks to create and deliver value.
E-Business
The process of collecting, analyzing, and using information to support business decisions.
Data Analytics
A digital transaction between a business and an individual customer.
B2C
A business model where customers pay regularly to continue using a service.
Subscription Model
A business model that connects different groups of users and facilitates their interaction.
Platform Business Model
A digital system that allows customers to pay for goods or services electronically.
Digital Payment
The reason why customers choose one product or service instead of another.
Value Proposition
The protection of digital systems and information from unauthorized access, fraud and attacks.
Cybersecurity
The process of understanding all stages a customer goes through when interacting with a business.
Customer Journey
The process of changing a traditional business by using digital technologies and changing how it operates.
Digital Transformation
Using data to provide different customers with more relevant products, services or communication.
Personalization
The process of attracting potential customers and turning them into actual customers.
Customer Acquisition
The percentage of visitors who complete a desired action.
Conversion Rate
Measurable indicators used to evaluate business performance.
KPI
The coordinated use of multiple customer channels to provide a consistent experience.
Omnichannel