digital business models
A type of direct digital marketing method that uses emails to engage with a business’s audiences.
What is e-mailing?
Specific words or phrases that users enter into search engines when looking for information.
What are keywords?
Information or comments provided by customers or users regarding their experiences with a product or service.
What is feedback?
The technique of integrating game concepts and elements into your marketing strategy.
What is gamification?
Paid advertising in search engines to promote a website's visibility in search results.
What is SEM?
A business-to-consumer-oriented online business that sells a variety of goods and services.
What is an e-shop?
A set of processes aimed at improving a website’s visibility in search engines with the goal of getting more organic traffic.
What is SEO?
False information circulated on the internet with the intent to create confusion.
What are hoaxes?
Creating content that spreads rapidly across the internet to promote a product.
What is viral marketing?
The process of determining the physical location of a device or user on the internet.
What is geolocation?
A transaction between sellers and bidders in an electronic marketplace.
What is an e-auction?
A strategy where two or more businesses collaborate to promote each other's products or services.
What is cross-marketing?
An online marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.
What is affiliate marketing?
The visual and aesthetic design and user experience of a website.
What is "look and feel"?
Creating excitement or interest in a product or service by generating word-of-mouth or social media buzz.
What is buzz-marketing?
A virtual online market where organisations register as buyers or sellers to conduct business-to-business e-commerce over the internet.
What is an e-marketplace?
A message within marketing materials that encourages the audience to take a specific action.
What is Call to Action (CTA)?
A digital marketing metric that measures the amount of money paid for each click in a PPC marketing campaign
What is Cost-per-click?
A long-term plan that aims to position the company's products and services in the market.
What is a marketing/content strategy?
A type of digital advertisement in which a brand only pays for the ad when the user clicks on it.
What is Pay-per-Click (PPC)?
The process of requisitioning, ordering and purchasing goods and services online. It is a business-to-business process.
What is e-procurement?
The process of extracting valuable insights or patterns from large datasets.
What is data mining?
A financial metric used to evaluate the profitability of a marketing campaign or investment.
What is ROI (Return on Investment)?
A strategy and software system designed to analyze interactions with customers.
What is CRM (Customer Relationship Management)?
It involves tailoring marketing efforts to the specific preferences and behaviours of individual customers.
What is one-to-one marketing?