The P's
A particular group of consumers at which a product or service is created for and aimed towards
What is target market?
The "E" in E-Commerce is an abbreviation for this word
What is Electronic
FaceBook Marketplace, Craigslist, Kijiji, Ebay, garage sale, etc.
What is C2C
This type of store performs their primary business offline, selling physical product by means of physical agents
What is brick and mortar
Coca-Cola, also known as “Coke”, is a carbonated soft drink. The Coca-Cola company produces many other soft drinks including Sprite, Fanta and Nestea. The drink is known for its classic glass bottle, secret recipe, and distinct taste.
What is Product?
Process of buying, selling, or exchanging products, services, or information via computer networks
What is E-Commerce?
Online transaction that originates from the business and made between an individual, an end-user
What is B2C
Type of organization that conducts their business activities solely online
What is virtual
Smarties candy is sold in many countries around the world. It can be found in grocery stores, drug stores, vending machines, restaurants, gas stations, movie theaters, etc. Smarties distributes its products directly to retailers.
What is Place?
B2C, B2B, C2B, C2C are examples of how a business operates, makes sales and earns profit
What are business models
Producers buying components from suppliers and manufacturers selling finished good to distributors
What is B2B
This type of organization conducts some e-commerce activities
What is click and mortar (or click and brick)
Smarties advertises their products in a variety of ways including posters, radio, television, billboards, and mail. More recently they have been focusing on their internet and social media presence.
What is Promotion?
Ordering system vs. processing vs. delivery are three aspects that determine the extent to which an organization is involved in E-commerce
What are the E-commerce dimensions?
An individual, end-user generates value, and provides product or service to an organization
What is C2B
IKEA's click and collect service, customer's can order online and pick up in store, describes this type of organization.
What is a click and mortar (or click and brick)
A particular group at which a film, video, advertising campaign, etc. is aimed towards
What is target audience?
Largest E-Commerce Organization
What is Amazon?
Meta, Amazon, Microsoft, Alphabet, Apple OR Facebook, Amazon, Apple, Netflix, Google
What is MAMAA or FAANG
The phrase referring to the transformation from physical to digital, and determines the form of the business
What is the degree of digitization