The Expanding World of E-Commerce
Types of businesses
Stages of Development
Success in E-Commerce
Marketing 101
100
Involves business activities via the Internet
What is E-commerce
100
Companies that complete most of their business through the Internet
What is Click-only business
100
Three stages of development
What is Information Stage, Interaction Stage, and Full Integration Stage
100
True/False Businesses that use E-Commerce have advantages that companies that do not use E-Commerce
What is True
100
creation and maintenance of satisfying exchange relationships
What is Marketing
200
True/False Do all businesses complete activities on the internet?
What is False
200
Companies that complete most of there business at a physical location
What is Brick-and-Mortar Businesses
200
Form of one-way communication through the web
What is the Information stage
200
What must the company understand to succeed
What is the target market
200
moral principles or values based on honesty and fairness
What is ethics
300
made communication between computers possible
What is the World Wide Web
300
Companies that use both the internet and a physical location to do business
What is Brick-and-Click businesses
300
the company uses its website to interact with the consumer
What is the Interaction stage
300
What are some advantages of using E-Commerce
What is introduce new products instantaneously, no longer confined to a desktop, and customers can send questions to the company at any time
300
buy products or services for personal use
What are Final Consumers
400
The decade e-commerce began
What is the 1990's
400
Click-only businesses were known as
What is .com businesses
400
Stage at which the entire business transaction can be completed online
What is Full Integration stage
400
The biggest disadvantage of using E-Commerce
What is the changing nature of competition and the purchasing behavior of customers
400
reasons to buy based on facts or logic
What are rational motives
500
By 2007 how many people in the United States had internet use?
What is 200 million
500
Most known click-only business
What is EBay
500
What is the difference from the interaction stage to the full integration stage
What is in the full integration stage you can complete your entire transaction online, and in the interaction stage, you have to click on the link that gives you an email that you have to request information
500
Why were most businesses not successful
What is they did not apply the marketing concept
500
Sales for which the company has not paid yet
What is accounts receivable
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