The e-tailer must curate her collection and offer it to audiences in an way that makes sense to their consumer
What is to customize content?
100
"the approach by which applications of internal and external electronic communications can support and influence corporate strategy"
Ch. 5 from Dave Chaffey E-business and e-commerce management, page 241
What is e-business strategy?
100
One of the 5 steps in the sales process and is an iterative process of helping your customers by presenting the products or services you offer
(prosper, rapport,_________,present and close)
Brian Eisenberg, Call to action p. 153
What is 'Qualifying' your visitors?
What can I get you to drink? versus telling what you have to offer.
100
They measure performance against a goal
Business Intelligence, Turban et al, (p. 117)
What are KPI's
100
A set of planned activities designed to result in a profit in a marketplace
E-commerce, K. Laudon (2012) p. 329
What is a business model?
200
Marketing products or Call to actions that makes users click their way to purchase something.
What is lead generation/lead generating?
200
* by adding value (products, information, datamining)
* by reducing costs (to source, create, market and deliver using fewer resources)
*by managing risks (by extencive modelling and analysis of customer behaviour)
*by create new reality (ex. by new flexible credit products which are micro targeted to particular audiences)
Ch 5, Dave Chaffey p. 265
how can e-business create business value?
200
a) to die for
b) sort of know what they want
c) window shoppers
d) the 'lost'
Brian Eisenberg, Call to action p. 155
What is the four basic types of traffic that come to your website?
200
by finding 4 types of patterns classes, clusters, associasions, sequential patterns
Business Intelligence, page 161
how does datamining work?
200
"unparallelled selection and convenience"
E-commerce, Kenneth Laudon (2012) p. 330
What is Amazon's value proposition?
300
Various departments like Customer service, marketing, sales, products and services and the experiences they foster
Brian Solis -the end of busines as usual p. 103
Which departments are involved in building customer relationships?
300
_______ _________ can be to be used for understanding customer preferences and market products that better meet the customers needs.
Ch 5 Dave Chaffey page 265
What can datamining be used for?
300
The key words and value propositions most valuable to the customer
Brian Eisenberg, Call to action page 159
What is the scent trail?
300
Using multiple sources to discover patterns in large data sets
What is Big Data?
300
the revenue model of companies like e-bay/blå avis, gul & gratis
E-commerce, K. Laudon (2012) p. 331
1. treat of new e-commerce entrants
2. threat of new digital products
3. threat of new business models
+
(sell side: customer power and knowledge, power of intermediaries)
(buy side: power of suppliers, power of intermediaries)
(Dave Chaffey ch. 5 p. 258)
What are the competitive threats
400
inventory managment is more difficult
pricing decisions are more difficult
different ________ have different requirements
you can create ________ conflict
you can confuse your customers
_____=one word
Selling online, ch 22, page 21
Drawbacks of Multichannel selling?
400
learn about patterns we can use for more intelligent and better marketing and sales
What can we use big data for?
400
Because their desire to save time and access information rather to save money
E-commerece, K. Laudon (2012) page 762
why are consumers attracted to financial sites online?
500
Difference in how consumers rank why they interact with companies via social sites and how companies think consumers follow them on social sites.
Brian Solis, End of Business as usual, p. 247
What is the perception gap between consumers and companies?
500
'Getting the right mix of brick's and clicks'
or
"this is selective adoption of e-channels by businesses for some products or markets in order to best generate value for the organization according to stakeholder preferences"
ch 5, Dave Chaffey page 277
what is e-business channel priorities? (also what is right-channelling)
500
Headings, graphics, copy, hyperlinks, buttons, call to actions, contact details etc.
Jed Wylie, Make your website sell, ch. 7, from page 216
What are the conversion strategies you can test?
500
It directly/indirectly affects many aspects of business practices, logistics, pricing strategy, purchasing/productions etc.
Segovia et al: E-commerce and Intelligent Methods, CRM in e-business, page 63
What does CRM directly/indirectly have an impact on?
500
the business model of Facebook, Twitter, LinkedIn
e-commerce, K. Laudon (2012), page 341
Who has the 'community provider' as business model?