Motivation/Market
An archetype for an entrepreneur that serves customers, prefers good review referrals from happy clients to satisfy new client's needs and wants
Bootstrap Tortoise
Analyzing the behaviors people have at markets when they are buying
Behavioral Economics
Costs you pay for important things to get your business up and running and that you only need to pay for once, as an initial investment in your business
Sunk Costs
To be able to pay for the daily costs of running your business with the money you are getting from your customers
Break Even
The first try or model of your product
Prototype
An archetype for an entrepreneur that studies the market, buys for less, and sells it for a profit negotiating with customers who need it
Asset Fox
Space where an entrepreneur sells at a market
Booth
A cost that changes depending on the number of units you make
Variable Costs
Being able to pay off your sunk investment
Reaching payout
The words you say to a customer to get a sale
Pitch
An archetype for an entrepreneur that sees the most popular things customers are excited about, buy stocks of it, get others excited and profit from it. Usually studies for a degree, and possibly works at Wall Street or related to it.
MBA Hare
Top two best colors to use for decoration or logo design when trying to catch the customer's attention
Red and yellow
A cost you have to pay every set amount of time, like every day or month
Fixed period cost
Employee
Price
To collect feedback from a target audience, like customers, to better understand needs/wants
Survey for Market Research
A picture and words that represent your brand in every advertisement and store
Logo
The total amount of money made before analysis and return; it is not all new money
Revenue
Assembly of your product parts including packaging
Production
To analyze the information gathered from feedback to make decision for products or services
Market Research Survey Analysis
A short phrase that tells how your company is better than others
Slogan
Money you get to keep after revenue
A person who puts their money into your business and expects to be repaid with interests
Investor
Moment you put your product on the YEM market for sale
Launch