Name that Brand
This brand's logo is a simple curved checkmark, often called a "swoosh".
Nike
Just ___ it
"Do", Nike!
A company sells trendy water bottles for $40 and heavily promotes them on Tik Tok and Instagram. What age group are they likely selling to?
Teenagers/Young Adults
You own a toothpaste company. Should you get product endorsements from an influencer or a dentist?
Probably a dentist, but you could make an argument for both...
What's the most visited website?
This social media giant's logo looks like a camera with a colorful gradient background.
___ Más
"Live", Taco Bell
A company makes an app that helps you organize homework assignments and tests. Who's the most obvious target audience?
Students, especially middle/high schoolers or college students.
True or false: a logo is the same thing as a brand.
False...logo is a visual identifier.
Why do fast food restaurants tend to use red and yellow in their branding?
Science says Red and Yellow stimulate appetite and increase urgency, as well as increasing visibility.
This cafe brand's iconic green logo features a mermaid-like figure in a circular ring.
Starbucks
America ___ on Dunkin'
"Runs"
A brand makes anti-aging face cream and sells it for $300 a bottle. Who is most likely to buy this product?
Upper class adults, age 50+
I want to sell insurance to people who commute to work. Should I put an ad on Tik Tok or buy a billboard?
Billboard – they need to see it when they drive!
What is the most recognized brand in the world?
Coca-Cola, then Google and Apple
This drink brand's logo features two bulls charging towards each other.
Red Bull
You're not you when you're _____
"Hungry", Snickers
A company sells meal kits for busy people who don't have much time to cook. Name one likely target audience.
College students, parents, busy professionals.
If your friend tells you about a product they love, it's called ____ of mouth.
"Word"
What are the two main colors in the Burger King logo?
Red and Yellow
This language-learning app features a bright green owl as their logo mascot.
Duolingo
Red Bull gives you ____
"Wings"
A toy company advertises dolls during Saturday morning kids' programming. Who is their primary audience (bonus points if you can think of a secondary audience!)
Kids, but ALSO their parents!
I want to target Gen Z consumers on the two social media platforms they spend most of their time. Name one or both of those platforms.
Tik Tok and Instagram
What is a brand? Explain!
A brand is the entire identity that people associate with something.