AIDA Model
The first stage in the AIDA model
Awareness/Attention
What is endorsement?
A brand or product using a celebrity to advertise their brand
The three main types of messages are
Emotional, informational, behavioral
What are the 4 Ps
Product, Price, Place, Promotion
What is the first stage in the PLC?
Intro
The AIDA model shows this
The process a buyer takes from learning about a product to purchasing
This score shows a combination of how familiar and popular an athlete or celebrity is among the target audience.
Q Score
Emotional
What is demographics
Age, income, gender
List all 4 stages in the PLC
Intro, growth, maturity, decline
This stage usually includes a call to action on the advertisement
Action Stage
The part of a brand that can be spoken
Brand Mark
This type of message generally occurs in the action stage and includes an option to buy
Behavioral
Give an example of a buying behavior
Online, in person, sales, brand loyal
Same brand, entirely new product
What do each of the letters in AIDA stand for?
Attention/Awareness
Interest
Desire
Action
The pictorial representation of a brand
Brand Mark or logo
This type of message usually is in the form of features/benefits or problem/solution
Informational Messages
What are the 4 key ways we describe a customer
Demographics, Geographics, Psychographics, Buying Behavior
Give an example of a line extension for Coca-Cola
Diet Coke, Cherry, Zero, mini cans, etc
Desre
These are parts of the brand that appear lifelike
Trade Characters
What type of message is most commonly used in the awareness/attention stage?
Usually emotional
Fictional representation of your ideal customer
Why are profits generally smaller in the intro stage?
Much money is spent on promotion
Production has not been streamlined