East-West Seed 101
The Republic of the Philippines
In which Southeast Asian country East-West Seed was founded in 1982?
This is the document that triggers the need to plan production for a specific seed variety.
What is a demand forecast?
The main KPI used to measure forecast error.
What is MAPE – Mean Absolute Percentage Error?
This noodle dish, often made with peanuts and lime, is one of Thailand’s most famous exports.
What is Pad Thai?
These two seed types are most common at EWS: one is stable, the other is high-performing but non-replantable.
What are open-pollinated and hybrid seeds?
Our Founder Chairman, Dr. Simon Groot.
Who won the World Food Prize in 2019?
The formal Thai greeting for "hello," used for both greeting and farewell, carries a deeper meaning of "well-being," "happiness," and "prosperity" from the Sanskrit root svasti
What is Sawasdee?
This term describes a collaborative approach where sales, marketing, and supply teams agree on a plan.
What is S&OP – Sales & Operations Planning?
EWS primarily serves this group of farmers.
Who are smallholder farmers?
This step ensures only seeds with good vigor and germination are sold.
What is seed quality testing?
Simon Nanne Groot - 25th Oct 1934
When was our Founder Chairman born?
This is the process of tracking seed batches through every stage from production to retail.
What is seed traceability?
When historical data doesn’t reflect future trends, you use this type of forecast adjustment.
What is a market intelligence override or judgmental adjustment?
This spiky vegetable, a popular EWS crop in Asia, may taste bitter but is beloved for its health benefits — and its surprisingly sweet contribution to farmer incomes.
What is bitter gourd?
The Asian elephant
What is the national animal of Thailand?
Jihan Mercier
Who recently joined as CMO in East West Seeds? What is the full Name?
The time from sowing a seed crop to packaging ready-to-sell seed is called this.
What is lead time?
The Durian
This fruit smells like a gas leak but tastes like sweet almond custard — and is banned in many hotels. What is the Name?
This is the name of the farmer support program run by EWS to teach modern techniques.
What is Knowledge Transfer or KTP?
Before a seed is commercialized, it’s tested in this many growing locations or trials.
What are multiple field trials?
Krung Thep Maha Nakhon Amon Rattanakosin Mahinthara Ayutthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit. This long name translates to a series of superlatives describing the city as a divine, prosperous, and unconquerable capital, holding the Guinness World Record for the longest city name in the world.
What is full ceremonial name of Bangkok ?
EWS often pre-positions seeds in these regional hubs to beat planting season crunches.
What are decentralized warehouses or forward stocking locations?
This demand signal is often more accurate than pure sales history in EWS markets.
What is planting intention data or field sales input?
This global recognition was awarded to EWS founder Simon Groot in 2019.
What is the World Food Prize?
This secret sauce of hybrid seed production involves carefully controlling this process between parent lines
What is pollination or controlled cross-pollination?