Ch2.1: Travel & Tourism
What do you call someone who works in a travel agency, who sells travel packages to customers?
Travel agent
WILDCARD: THE JESTER’S TRICK
The team in first place gives 100 points to the team in last place.
Name 1 of the 4 Ps in the Marketing Mix.
Price/ Product/ Place/ Promotion
(1 word)
keywords
1 category of travel & tourism businesses = Nature and Wildlife Attractions.
Name 1 EXAMPLE of such an attraction.
Singapore Zoo
Bird Paradise
Singapore Oceanarium
River Wonders
Name 2 types of MARKET SURVEYS.
personal/ telephone/ postal/ online (any 2)
Name 2 pricing techniques
Odd-even pricing
Product line pricing
Optional product pricing
Product Bundle Pricing
Discount Pricing
Two things that should always be on your desk:
Textbook and iPad
WILDCARD: LUCK OF THE DICE
YOU CAN CHOOSE TO PLAY OR NOT
Each team picks any number between 1 - 6. A die is rolled.
If your number is rolled = you gain 200 points
If the number rolled is higher than yours = you lose 50 points
If the number rolled is lower than yours = you gain 50 points
Besides nature and wildlife attractions,
Name 1 CATEGORY of travel & tourism businesses and 1 EXAMPLE of such a business.
150 points for each. 300 total.
YAY
Name one advantage and one disadvantage of doing a telephone survey.
- easy to reach --> many people own a mobile phone nowadays
- useful for getting quick answers to simple questions
DISADV: easy for people to ignore
Explain what odd-even pricing is,
and why it is effective
- setting prices just below an even amount
- effective because customers see the price as much lower and will buy the product
WILDCARD: THE GREEDY GAMBLE
Every team simultaneously and secretly writes SHARE or STEAL.
• All SHARE → everyone gets 500
• All STEAL → everyone loses 400
• Split → SHARERS lose 300, STEALERS get 600
Name 3 aspects of Product that we learned in class.
Hint: BPS!
Branding
Packaging
Support Services
Jisoo is a Korean tourist who wants to learn about Malay culture.
WHERE would you bring her? (200 points)
Which CATEGORY does it belong to? (200 points)
Kampong Glam
Ethnic Quarters
Explain what a market survey is.
A market survey is a way for _____________ to learn about their __________'s preferences and ___________ habits
businesses
customers'
buying habits
WILDCARD: Double or Nothing
YOU CAN CHOOSE TO PLAY OR NOT
Each team wagers as many points as they want to. Think of a number between 1 - 100. Mr Azam thinks of a number and writes it on the board.
If your number is EXACTLY the same as Mr Azam's = you get 800 points
If your number is 10 off of Mr Azam's = you get 400 points
If your number is more than 20 off Mr Azam's = you lose 400 points
Free points for all teams
yay
Name 3 ways packaging is useful to a product.
- provides info/ instructions for use
- promotes branding
- protects/ prevents damage
- makes it easier or safer to use
- saves space/ makes it easier to handle
- prevents shoplifting
WILDCARD: THE TRUST GAME
YOU MUST PLAY THIS GAME
All teams secretly vote YES or NO simultaneously.
• All YES → everyone gets 500 points
• All NO → everyone loses 300 points
• Split → NO teams get 800 points, YES teams lose 200
Name 5 types of customer groups
(Hint: BIG GOALS)
Benefits Sought
Income
Gender
Geographical Location
Occupation
Age
Lifestyle
Social Group
Name the 3Cs that affect how businesses price products. Explain what one of them means
200 points for all 3 correct Cs
additional 300 points for correct explanation
Costs, Customers, Competitors' Prices
Name 3 of my class rules
hehe
Explain 2 benefits of branding to CUSTOMERS
Hint: how does it 'help' customers?
250 points for partial answers. 500 points for good explanations.
- makes shopping more efficient ... save time and effort
- a promise of value ... a brand assures a certain level of quality/ performance
- a status symbol ... customers may feel part of a certain lifestyle or status group when buying certain products