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What are the 3 major categories audiences are understood by in our industry?
First Party, Renters, Inferences
Two titles that are more likely to be a planner and strategic role not much of a doer?
CMO, VP of DG, Head of Global DG, SVP of DG,
Give 2 examples of content used in a campaign.
Ebook, whitepaper, case study, research report, blog, etc
This marketing strategy focuses on targeting and engaging specific high-value accounts rather than a broad market
ABM - Account Based Marketing
What type of online event can be used in demand generation campaigns to provide valuable information and collect leads
Webinar
What is the major downside of Renters?
Surface Level Insights. No idea how Leads or data is generated or where it comes from
Two titles that are more involved with the campaigns and most likely to take a meeting?
Directors and Managers in Marketing functions
Find net new contacts that dont know you yet showing intent and push them to consume your content and pass those lead details directly into your MAPS for further nurturing and targeting
This marketing tactic is used to attract leads by providing valuable content in exchange for contact information.
Gated content
What is the term for the process of scoring leads based on their behavior and level of interest in a company's products or services?
lead scoring
What is the most common tactic our competitors use to generate leads that we dont?
TM
What does the Director of DG care most about in their role?
Building scalable online marketing and paid media campaigns. These are the doers •They want to be a VP and have to get to the businesses KPIs •Lives at the intersection of strategy and execution. Depending on the tactic, they'll chose what to be involved in •Especially when they're new, they'll be the one recommending new things •Own the ROI of all marketing tactics
What type of content do we primarily focus on in CIP and why?
Case studies, more mid funnel content, creates a stronger mid funnel intent score, and helps generate a warmer TOFU lead
What social media platform is most commonly used for B2B Lead Generation?
What is the biggest challenge marketers have that Contentgine can help with.
Audience intelligence. Knowing who in their target audience is in the buyer journey, and what challenges they are looking to solve to better arm our clients team of where to prioritize leads with the highest propensity to convert.
Name 2 ABM platforms/competitors
DemandBase, 6sense, Triblio, and MRP
What are the most common tactics and campaigns our ICP deploy?
Content Syndication, Webinars, Display, Sponsored Content, Annual Intent Subscription, Chatbot, ABM, MAP
What is your lead to opportunity conversion rate?
4-6%
Give an example of a company product category and 2 or more titles they are targeting for their marketing campaigns.
Vidyard: Category: Video Software
ICP - Marketing and sales titles manager +
4 actions when researching a company and prospect to find your angle?
What is the company saying? Do they have content? What product category are they in? Who are they looking to target? What potential challenges are they experiencing we can help with? What title is the prospect? What are they self authoring on LI etc etc
Which type of online form can be used to collect contact information from potential leads?
Landing page
Whats the most important question to ensure we uncover when speaking to a marketer that fits our ICP
Are you running CS why or why not.
What is your Intent Scoring system on engagements?
1) The Frequency and Intentsify of the actions2) A contact's seniority3) Contact behavioral trends4) Account concentration5) Recency6) Peer Account Baselining
This type of analysis helps demand generation marketers understand their target audience by grouping them based on demographics, interests, and behaviors.
Audience segmentation
C2H stands for?
C= Chimni 2H= Hong & Hajela