Business Model Types
Model that refers to commerce between a business and an individual consumer.
B2C
Selling products in-person directly to consumers. This could be a traditional brick-and-mortar store or through pop-up shops, markets, and events.
Retail
X= (# of purchase / # of sessions) x 100
CVR, Sales conversion rate
The number of visitors you have coming to your website and how they accessed it.
Store sessions by traffic source.
Model that refers to any commerce between two businesses, what can be considered wholesale.
B2B
A business model that charges customers a recurring fee - usually monthly or yearly - to access a product or service.
X = Total revenue/ Total Number of Orders
AOV, Average Order Value
Store visitors based on the device they're using to access your website.
Store sessions by device type.
C2C
Low risk model where you sell already established brands and can get up and running quickly.
Wholesale.
X = (# of compelted purchases / # of shopping carts created) x 100
Shopping cart abandonment rate
The rate at which someone clicks on and email campaign, ad social media post.
Click-through rate.
Model where a consumer sells their own products or services to a business or organization.
You don't hold or manage inventory and are able to keep stat up costs as low as possible, not concernced about margins.
Dropshipping.
X = Amount Spent on Marketing / # of New Customers
CAC, Customer Acquisition Costs
The number of people who landed on your website and then left without taking action.
Bounce rate.
Where you earn a commission or referral free i n exchange for driving customrs to make a purchase from your partner.
Affiliate
X = (# of Return Customers / Total # of Customers) x 100
Returning Customer Rate
The top locations of your customers.
Store sessions by location.