Legal
an intellectual property law that allows temporary and limited use of a copyrighted work without the need to get permission
What is Fair Use?
an important factor in designing a web site.
What is easy navigation?
The amount of visitors or views on a website
What is web traffic?
a unique combination of key factors that help to reach a specific group of consumers
What is the marketing mix (4Ps)?
The way your company generates income either traditionally or online.
What is a revenue stream?
protects reproduction of copyrighted works
What is the Copyright Act of 1976?
The ecommerce platform that is hosted online
What is a cloud platform?
Used to measure web traffic and consumer behavior on the web for ecommerce?
What is Google Analytics?
physical presence a business has in a certain location that helps determine tax liability
What is Nexus?
The key factor to consider when selecting a revenue model
What are the products being offered?
Law that protects the privacy of children under the age of 13.
What is COPPA? (Childrens Online Privacy Protection Act)
3 Key pages on an ecommerce site.
What are the Contact Us, About Us and Product pages (or Home/Cover page)?
Keywords, Titles, Hyperlinks, and Reputation
What are key ingredients for a web page to yield high rankings for a search engine?
collected, ff nexus is not established such as with an online only business and may be charged on any asset sold per state tax law.
What is a Use Tax?
Revenue model often compared to a mail order model
What is a web catalog?
Organization that regulates and establishes guidelines related to advertising
Who is the FTC (Federal Trade Commission)?
Developing a brand identity to make your product or company standout and be unique
What is Product Positioning?
Page that yields the list of websites as a result of a google search
What is a Search Engine Results Page (SERP)?
Horizontal banner placed on top or bottom of web page
What is a Leaderboard banner web advertisement
Spotify, KaHoot, xBox
Examples of programs with Freemium service
Adopted by 50 states, allows for uniform business between the states.
What is the UCC (Uniform Commercial Codes)?
eCommerce platforms are built on a single codebase, offered for a fixed monthly fee that covers server use, maintenance, security and upgrades. and are also known as CSP’s.
What is Saas?
process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
What is Search Engine Optimization?
The law that establishes requirements mandating that businesses get users to opt-in or opt-out of certain data collection activities.
What is General Data Protection Regulation (GDPR)?
A partnership in which you deliver your web sites customers to other (online) businesses and earn a commission for doing so
What is an affiliate revenue model?