Price Elasticity of Demand
Elastic vs. Inelastic Demand
Determinants of Elasticity
Cross-Price & Income Elasticity
Elasticity & Total Revenue
100

This measures how much quantity demanded changes in response to a price change

price elasticity of demand

100

If an increase in price causes quantity demanded to drop to zero, demand is classified as this?

Perfectly Elastic

100

This type of good is essential and tends to have inelastic demand. (And what is an example)

Necessity

100

If two goods are substitutes, their cross-price elasticity is ______.

Positive

100

Total revenue is calculated using these two variables.

price and quantity sold

200

The price of popcorn decreases by 11.8%, and its quantity demanded increases by 67%. What is the price elasticity?

5.65

200

The demand for water bottles has an elasticity of 6.7. Is demand elastic or inelastic?

What is elastic?

200

The more substitutes a good has, the _______ its price elasticity of demand.

Higher

200

If the price of peanut butter decreases and the demand for jelly increases, peanut butter and jelly are _______.

complements

200

If demand is inelastic, a decrease in price will have this effect on total revenue.

Decrease

300

When demand is elastic, a 10% price decrease leads to what kind of percentage increase in quantity demanded?

greater than 10%

300

The demand curve for a perfectly inelastic good has this shape.

Vertical

300

If an item takes up a small portion of a consumer’s income, demand for it tends to be ________.

Inelastic

300

If the cross-price elasticity of demand between two goods is +1.2, what type of relationship do they have?

substitutes

300

A coffee shop raises prices by 10%, but total revenue falls. What does this say about the price elasticity of demand for coffee?

Elastic

400

The price of a movie ticket increases by 20%, and ticket sales fall by 15%. What is the price elasticity of demand?

-0.75 or 0.75

400

Gasoline demand is more elastic in the long run than in the short run because of this factor.

Time

400

If the price of gym memberships increases, people are likely to cancel because there are many alternative exercise options. This demonstrates which determinant of elasticity?

Availability of substitutes

400

A store finds that when average consumer income increases by 5%, demand for a particular good falls by 8%. What type of good is this and what kind of curve does it have?

Inferior Good

400

A video game retailer raises prices from $40 to $60, and total revenue increases. This suggests that demand for video games in this price range is ______.

Inelastic

500

What is the formula for price elasticity of demand?

Percent Change in Quantity Demanded over Percent Change in Price 

(or one of the expanded versions)

500

If the price of chocolate rises by 22% and demand drops by 7%, what is the price elasticity of demand for smoking?

.32~

500

A manufacturer of sports cars raises prices by 5% and quantity demanded drops by 10% Which determinant of elasticity does this best illustrate?

Necessity vs. Luxury (or just luxury is fine)

500

The price of airline tickets falls by 10%, and hotel bookings increase by 15%. What is the cross-price elasticity, and are these goods substitutes or complements?

1.5 and they are complements

500

A gym increases its membership price from $30 to $40 per month, causing memberships to drop from 500 to 450. Calculate the price elasticity and determine whether total revenue will rise or fall.

0.368~ and total revenue will increase because demand is inelastic

M
e
n
u