CMP to Privacy:
Cross Sell
Cross Sell
The three (3) priority industries where we have seen the greatest success for this cross sell play.
What are manufacturing (B2C), Technology (B2C), Retail & Hospitality?
The ideal buyer personas for CMP.
- Chief Marketing Officer
- Chief Privacy Officer
- Chief Data / IT Officer
Ideal buyer personas for PA. (Name 2)
Who are CPO, Data Protection Officer (DPO), Privacy or Legal Counsel, Chief Compliance Officer, Directors with Privacy in their title or Privacy Manager / Analyst?
The Current State of our prospects using consent cookies.
What are individual subscriptions of each module with pricing based on the number of web domains, mobile apps and smart devices?
According to Mel, this country is where his favorite food comes from.
What is Peru?
The OneTrust definition of Privacy Automation.
What is, an integrated solution that automates privacy operations, enabling you to:
- Comply with all privacy regulations in one, intelligent platform, reducing regulatory risk by 75%.
- Automate time-consuming, manual tasks to scale compliance with existing resources, improving productivity by 75%.
- Accelerate responsible use of personal data by removing compliance roadblocks for the business, improving time-to-value of business initiatives by 87%.
Three of the five things OneTrust's CMP solution does.
1️⃣Website Loads → We scan and detects cookies.
2️⃣ User Sees Consent Banner → Displays cookie categories and choices.
3️⃣ User Selects Preferences → Accept, reject, or customize cookies.
4️⃣ Cookies Are Managed → We apply user preferences
5️⃣ Ongoing Compliance → Preferences are stored
An excellent discovery question for PA to uncover Current State.
How do you assess the performance of your privacy program today?
The Future State of our customers now on volume-based pricing.
What is a simplified single solution?
- Priced on average volume of visitors (DAU) across all channels
- Price holds for future expansion
When done properly, this helps the ECS Manager with: Pipeline Health & Career Growth, Performance and Commissions, Team Collaboration & Resources.
What is, reasons why we forecast?
Three (3) key challenges faced by our customers in PA. Think: value framework.
What are:
- Managing Privacy Risk
- Operationalizing privacy compliance
- Monitoring performance and proving accountability
Daily Double‼️
Arguably the most impactful business value use case for CMP Land. (Name 2)
What is, 75% Reduction in Regulatory Risk; 79% Reduction in Cost to Update Configurations; 227% ROI over 3 years; 40% Increase in Opt-in rates
Compelling events for CMP Land (market realities which answer the question, "Why now?").
What are: Constant regulatory change, Lack of efficiency or Emerging technologies?
The process to migrate customers from the old model to the new.
What is 1) Determining the current baseline (usage & pricing) 2) adding a reasonable uplift based on new functionality or additional volume.
The average # of visitors / day a customer receives across all properties (domains, apps, or devices) and channels (web, mobile, & CTV).
What are DAUs?
An example of "How OT does It Better" than our PA competitors. (Name 1)
What are:
- Undisputed leader in Privacy Management
- Intelligent platform: intel from 2000 privacy experts at customer’s fingertips
- Automated: four types of automation responsibly powered by AI
CMP priority industries. (Name 4)
What is Retail, Insurance, Finance, Hospitality, Healthcare, Technology
Our competitors in this space. (Name 3)
What is, Spreadsheets, Securiti, BigID, Transcend, TrustArc, Microsoft, ServiceNow?
Daily Double‼️
This happens when a customer exceeds their volume tier.
What is, we do NOT wait until customers exceed their limits; instead; rather when usage reaches 90% of the contracted amount, it's a good time to initiate a upgrade conversation.
What is, OT invests millions into product & feature updates to ensure you are compliant, these minimal, industry-standard increases enable us to do so?
The value levers you can pull on to establish a compelling event. (Name 2)
What is, company recognizes challenges of managing privacy & marketing consent across various jurisdictions; company has received letter from regulators re compliance; poor or lack of tracking of student & parental consent; strategic company initiative to build & scale privacy programs?
87% Reduction in Time to Complete a Privacy Impact Assessment, 75% Time savings with Automations, 75% Reduction in Regulatory Risk & 99% Reduction in Cost to Fulfill a Single DSAR.
What is a typical business value use case for PA?
The Top 3 reasons we lose deals in this play.
What is, Incorrect stakeholders; Compliance is the only goal; Presenting list price is not always the way?
Daily Double‼️
Stand & deliver your best pitch from ANY sales play. The audience will score you. To earn the points, you must receive an audience score of 8.0 or higher.
First tell us what persona you are pitching to. Then in your pitch, identify their pain, their use case and finally detail how OneTrust is the perfect solution to address their needs. Complete the pitch in under 3 minutes.